Years ago when I was learning to fly, Flying Magazine was an integral part of my lifestyle. Articles by Richard Collins and Peter Garrison were compelling and entertainingly educational. I left off my print subscription some time back and recently decided to start it up again on my Kindle. I found that it had turned into an advertisers paradise without very much to offer. Certainly it was nothing like it once was. I compare it to DISCOVER, which offers Kindle subscribers two versions in one, where we can see each page of the magazine faithfully represented, or select text view which displays like any book and contains no advertising. Flying has a tremendous opportunity with its inertia of longevity to provide pilots of all stripes the same wealth it once did, but has chosen to focus more on commercial advertising instead. I'm gravely disappointed and saddened that I have to recommend against others buying this magazine. Take the free trial if you wish, I think you will feel the same about the weight of advertising versus content, and the difficulty of reading articles. One has to zoom them and mess with positioning text. They should take a page from DISCOVER and produce a publication that's worthwhile to the reader as much as their advertising income.