The Focal Handbook of Commercial Photography [Paperback]

Gerry Kopelow (Author)

Book Description

Publication Date: January 12, 1998

The Focal Handbook of Commercial Photography is a contemporary and pragmatic guide to professional practice and career planning that will help both aspiring and established photographers make appropriate choices in the face on the ongoing changes in this industry.

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field.
Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

Practical career guide for all aspects of commercial photography.
Provides business and technical strategies to make more money, more easily.

Editorial Reviews

From the Publisher

Successful photographers must possess, or at least appreciate, many skills: artist, entrepreneur, accountant, designer, carpenter, chemist, creative director, keyboard wizard, and futurist. They practice elements of a two-hundred year old technology while learning new technologies that are only minutes old. This handbook will help commercial photographers succeed by providing an overview of business and technical strategies together with information to help interpret and apply new developments in the field. Discussing such topics as managing your studio and your business, as well as assistants, equipment, lighting, shooting techniques and situations, darkrooms, marketing, and pricing, this handbook will offer many practical hints on making more money in less time with less effort.

About the Author

Gerry Kopelow is an independent commercial photographer and professional writer. His other books include How to Photograph Buildings and Interiors (Princeton Architectural Press), How to Start and Run a Successful Photography Business (Images Press), and Photography and the Performing Arts (Focal Press).

Product Details

• Paperback: 386 pages
• Publisher: Focal Press (January 12, 1998)
• Language: English
• ISBN-10: 0240802144
• ISBN-13: 978-0240802145
• Product Dimensions: 8.8 x 5.8 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,806,013 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars Exceptional book, November 22, 1998

By 

[e-mail] (Jerusalem) - See all my reviews

This review is from: The Focal Handbook of Commercial Photography (Paperback)

From comparing the myriad of items dealt with in this book, after looking at the table of contents, against the relative small number of pages, I thought this is going to be another contents-deceiving phony book, full of nicely printed color pictures, period. What a surprise! Every comment Mr Kopelow has to offer about the many aspects of commercial photography, is always deeply thought, clearly analysed, and concisely written, ranging from quite valuable to, as in the case of his approach to home color printing, just sensational. His approach to the digital beast is bold and inspiring. Besides, or perhaps most important of all, after reading the book, I am not only technically better imformed than before, but quite refreshed by the original and deeply honest personality of the writer, whose love for photography as well as for human beings is quite transparent. Exceptional value.