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Focus on Food Photography for Bloggers: Focus on the Fundamentals (The Focus On Series) Paperback – September 12, 2012

ISBN-13: 978-0240823676 ISBN-10: 0240823672 Edition: 1st
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Frequently Bought Together

Focus on Food Photography for Bloggers: Focus on the Fundamentals (The Focus On Series) + Food Photography: From Snapshots to Great Shots + Plate to Pixel: Digital Food Photography & Styling
Price for all three: $59.69

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Editorial Reviews

About the Author

Matt Armendariz is a photographer, writer, avid traveler and blogger at www.mattbites.com.
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Product Details

  • Series: The Focus On Series
  • Paperback: 208 pages
  • Publisher: Focal Press; 1 edition (September 12, 2012)
  • Language: English
  • ISBN-10: 0240823672
  • ISBN-13: 978-0240823676
  • Product Dimensions: 7.4 x 8.3 x 0.5 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #74,842 in Books (See Top 100 in Books)

More About the Author

Hi! My name is Matt Armendariz and I'm a man obsessed with food, drink and everything in between! I began blogging at the end of 2005 to share my experiences in the food business and all the behind-the-scenes moments. I never knew what began as a labor of love would lead me to so many amazing culinary experiences and I'm delighted to share them with you! Irreverent, goofy, but always delicious!

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Donald Fleming on March 29, 2013
Format: Paperback Verified Purchase
As a professional teacher of food photography I found this book most instructional. The Nuts and Bolts and Creativity Chapters highlighted what the photographer needs to be aware of and the Challenges and Difficulties chapter illustrated real world experience by the author. I would highly recommend this book.
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10 of 11 people found the following review helpful By LaurasRecipes on September 25, 2012
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For anyone who wants to understand the fundamentals of compelling food photography, this is the book for you! Matt Armendariz drills down to the basics of exposure, lighting, composition and food styling in terminology everyone can understand. Whether you are a beginning blogger or a seasoned pro in need of a refresher, Matt's book will help take your food pics to the next level. Helpful graphics, sample photos and tips help the reader to quickly understand what works and what doesn't in food photography. The book is also fun to read thanks to Matt's witty and often humorous voice.
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6 of 6 people found the following review helpful By Lisa M. Mattson on February 9, 2013
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I've already read this book twice. I love it. Matt has a genuine warmth and cheeriness to his tone that makes for a fun read while learning great tips and tricks. I continue to refer to the diagrams in the later chapters that show the camera location vs. window/natural light and foamcore board placement. Great photographs throughout as well. I highly recommend this for any budding food photographer, not just food bloggers.
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5 of 5 people found the following review helpful By Naomi Manygoats on January 25, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I have tried, off and on, to learn more about photography since I was in High School. More recently, I decided to go to cooking school, and documented what we did there in a photo blog. However, my pictures were not as amazing as some of the ones I saw on the best food blogs.

I found this book to really hit the spot. It is small, and has enough details to teach you what you need about photography, without being snotty about it if you want to go all automatic. The book is beautifully done, and the author teaches with pictures, and short, clear explainations.

The book fits the audience very well, and he shows that you can even take great shots with your cell phone and small cameras, so you don't have to carry a bag of large, bulky, expensive camera equipment around to have great photos for your blog.

And yes, he clearly explains about shutter speeds, white balance, light, and everything else that you really need to know but really hate to think about!
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5 of 5 people found the following review helpful By Katrina Hall on January 30, 2013
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As a food blogger, I found so many tips for photographing food in this book! Mr. Armendariz writes clearly and concisely about photographing food, and page after page of photos showing not only the best way to photograph from, say, an east window, but also what happens if you use poor light, and how to correct it. Hugely informative and an essential book to own.
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4 of 4 people found the following review helpful By C. Hoyt on March 8, 2013
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I like that this book shows good pictures then better pictures of the same thing, and tells you what the photographer did differently to improve those good pictures. The book really is great for those of us in the photography learning curve... the text is understandable to those of us who don't yet know (or remember!) all the features of our camera.
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3 of 3 people found the following review helpful By Becky (in NOLA) TOP 100 REVIEWERVINE VOICE on February 23, 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Yes, I admit it, I am one of those annoying friends on Facebook who share photos of their food, meals, dinners out, things I've cooked, cookies etc. Plus I have a blog and want to show recipes and outcomes. The problem is my food doesn't look nearly as good in most my photos as is does on my plate. I can't blame my cameras, I have a couple and they are nice, no, the problem is me.

Focus on food photography shows me why my pictures aren't turning out as I'd like, and how to make my food look good in photos. And I mean show in a very literal sense. One of my absolute favorite features of the focus on food photography book is the author shows multiple shots of one pictures, demonstrating how lighting, shading, plate color, background etc give a good, or bad, result.

The book also shines because it isn't camera specific, but instead shows set up, lighting, and talks about basic functions almost all cameras have- like flash, making the results accessible no matter what kind of camera one is using.

The book doesn't stray into terribly technical terms or techniques, the ideas are ones most anyone can follow, no call for expensive back lighting or studio grade materials.

Get ready to drool my FB friends, my pictures are turning out great thanks to the tricks and tips from Focus on food.
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3 of 3 people found the following review helpful By Rachel Dawn on April 15, 2013
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As someone who is newly delving into the world of photography, food and blogging together, I wasn't sure where to start. I did look into some other books on photography to get an idea on how to take some good pictures (even for my own personal enjoyment) but I found so many of them to be wordy, impersonal, highly technical and way over my head as a newbie.

When I first turned the pages in this book, I braced myself to be pummeled with a mountain of indiscernible language and masses of technical information. Not so. I released a deep breath as I started to flip through the pages and see tips, tricks and ideas that were very approachable and not at all complicated. Unlike some books that claim to be for "beginners" this one actually remembers its audience. There's much more here than for just beginners, though. It will take you time to learn and implement all the info given here, but it should be a comfortable learning experience.
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Focus on Food Photography for Bloggers: Focus on the Fundamentals (The Focus On Series)
This item: Focus on Food Photography for Bloggers: Focus on the Fundamentals (The Focus On Series)
Price: $18.97
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