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Focus On Food Photography for Bloggers (Focus On Series): Focus on the Fundamentals [Paperback]

Matt Armendariz
4.7 out of 5 stars  See all reviews (39 customer reviews)

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Book Description

September 12, 2012 0240823672 978-0240823676 1

Sharing your kitchen concoctions on your personal food blog has never been as popular as it is right now, but if you've ever had trouble getting your tasty temptations to look like pretty plates on camera, you know how difficult it can be to take amazing pictures of food. Matt Armendariz, of Mattbites food blog fame, shares his experiences and best practices for creating wonderful food photos in Focus On Food Photography for Bloggers. Written specifically for you the blogger, Matt discusses the ins and outs of equipment, lighting, composition, propping, sparking your inspiration, and getting creative, all with what you have on hand at home! Learn how to avoid common pitfalls with foods that are notoriously camera shy, how to successfully snap your dinner at a restaurant as well as on your kitchen table, and how to style your food with what you have in your cupboards. He also includes advice on post-processing, posting, and protecting your prized images.

As well as on his blog, Matt's photography has been featured in The Skinny Bitch Cookbook, on Martha Stewart, Paula Deen's Best Dishes, and Gordon Ramsay's Hell's Kitchen, along with numerous food magazines and newspapers. Let this seasoned blogger give your food photography the boost it needs to really make your readers salivate!


Frequently Bought Together

Focus On Food Photography for Bloggers (Focus On Series): Focus on the Fundamentals + Food Photography: From Snapshots to Great Shots + Plate to Pixel: Digital Food Photography & Styling
Price for all three: $45.80

Buy the selected items together


Editorial Reviews

About the Author

Matt Armendariz is a photographer, writer, avid traveler and blogger at www.mattbites.com.

Product Details

  • Paperback: 208 pages
  • Publisher: Focal Press; 1 edition (September 12, 2012)
  • Language: English
  • ISBN-10: 0240823672
  • ISBN-13: 978-0240823676
  • Product Dimensions: 8.3 x 0.5 x 7.4 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #34,808 in Books (See Top 100 in Books)

More About the Author

Hi! My name is Matt Armendariz and I'm a man obsessed with food, drink and everything in between! I began blogging at the end of 2005 to share my experiences in the food business and all the behind-the-scenes moments. I never knew what began as a labor of love would lead me to so many amazing culinary experiences and I'm delighted to share them with you! Irreverent, goofy, but always delicious!

Customer Reviews

4.7 out of 5 stars
(39)
4.7 out of 5 stars
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars Outstanding Guide for Food Bloggers September 25, 2012
Format:Paperback|Amazon Verified Purchase
For anyone who wants to understand the fundamentals of compelling food photography, this is the book for you! Matt Armendariz drills down to the basics of exposure, lighting, composition and food styling in terminology everyone can understand. Whether you are a beginning blogger or a seasoned pro in need of a refresher, Matt's book will help take your food pics to the next level. Helpful graphics, sample photos and tips help the reader to quickly understand what works and what doesn't in food photography. The book is also fun to read thanks to Matt's witty and often humorous voice.
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2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I've already read this book twice. I love it. Matt has a genuine warmth and cheeriness to his tone that makes for a fun read while learning great tips and tricks. I continue to refer to the diagrams in the later chapters that show the camera location vs. window/natural light and foamcore board placement. Great photographs throughout as well. I highly recommend this for any budding food photographer, not just food bloggers.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Wonderful resource book January 30, 2013
Format:Paperback|Amazon Verified Purchase
As a food blogger, I found so many tips for photographing food in this book! Mr. Armendariz writes clearly and concisely about photographing food, and page after page of photos showing not only the best way to photograph from, say, an east window, but also what happens if you use poor light, and how to correct it. Hugely informative and an essential book to own.
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Most Recent Customer Reviews
5.0 out of 5 stars Exactly what I was looking for.
As someone who is newly delving into the world of photography, food and blogging together, I wasn't sure where to start. Read more
Published 1 month ago by Rachel Himes
5.0 out of 5 stars Another great book for learners
Matt is easy to understand, explains the sets, gives you the why's and why not. His humor is also fun, but his work is great.
Published 1 month ago by michelle deiter
5.0 out of 5 stars A Must Have For Food Photographers
As a professional teacher of food photography I found this book most instructional. The Nuts and Bolts and Creativity Chapters highlighted what the photographer needs to be aware... Read more
Published 1 month ago by Donald Fleming
3.0 out of 5 stars Could have been better.
This book has some good information, although I was more interested in photography for book publishing, than for bloggers. Read more
Published 2 months ago by Allen H. Bornstein
5.0 out of 5 stars Great book for amateur (or beginning) food photographers
I like that this book shows good pictures then better pictures of the same thing, and tells you what the photographer did differently to improve those good pictures. Read more
Published 2 months ago by C. Hoyt
5.0 out of 5 stars Excellent book
I can't say enough good things about this book. As a beginner in food photography, this book was an essential tool for me. Read more
Published 2 months ago by Jessica
5.0 out of 5 stars A Delicious Read!
This is one of those books that is as much a visual delight to read as it is informative. The pictures, the font, and the layout are colorful and inspiring. Read more
Published 2 months ago by Assunta Sciarretta
4.0 out of 5 stars Mixed bag
This book is an introduction to food photography. Armendariz is a blogger and full time food photographer. In this book he provides some hints for getting decent food pictures. Read more
Published 2 months ago by Erika Mitchell
5.0 out of 5 stars A very helpful resource!
As a food blogger and someone who is constantly taking pictures of their food, I found this to be an excellent resource on how to get the perfect lighting in a shot (which is... Read more
Published 2 months ago by Zellie
4.0 out of 5 stars Very imformative and easy to follow
Yes, I admit it, I am one of those annoying friends on Facebook who share photos of their food, meals, dinners out, things I've cooked, cookies etc. Read more
Published 2 months ago by beckygardens
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