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If you own a business or you are planning to, you must read this book.
The concepts explained here can really save your business and your life. Read more
A bit lofty, but you can read into what he's trying to get at. I think Rie's suffers from being someone who's already "been there". Read morePublished 15 months ago by A
The book goes on and on about the same idea: Focus your brand! The author presents very interesting examples. This book should be read by marketers and general strategists.Published 21 months ago by Christiam
I bought this book for my son. He is starting his own pizza business and thought this would be a good book to read.Published on January 21, 2012 by Randel L. Averett
Must to Read if your a business person. The must difficult thing is to buy simple answers to complex problems.Published on January 15, 2011 by Juan Estrada
This is a book that I not only enjoyed when reading, but it is one I will come back to and read again. Read morePublished on November 13, 2010 by J. Bossart
I have been a fan of Al Ries for years, ever since reading Positioning: The Battle for Your Mind, 20th Anniversary Edition" more than a dozen years ago. Read morePublished on July 15, 2008 by Kay Paumier
This is an excellent book. It is a good reminder for those of us especially in smaller businesses to not try to be all things to all people. Read morePublished on June 9, 2008 by Lance Gyldenege