Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
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This is a book for readers who are new to focus groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
project using focus groups, focus group project, professional moderator, other qualitative methods, focus group results, group interviewing Key Phrases - Capitalized Phrases (CAPs): (learn more)
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This is a book for readers who are new to focus groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
project using focus groups, focus group project, professional moderator, other qualitative methods, focus group results, group interviewing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Working Together, Resources Required New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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- Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16) by David Morgan on page 42
- Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger on page 41
- Ethical Decision Making in Marketing (SAGE Series on Business Ethics) by Lawrence B. Chonko on page 90
- Decision Making by Mescon Group on page 90
- Focused Interview by Robert K. Merton on page 38
- Focus Groups: Supporting Effective Product Development by Joe Langford on page 18, page 45, and page 127
- Introduction to Research: Using Research Instruments: A Guide for Researchers (Routledge Study Guides) by Peter Birmingham on page 113, and Back Matter
- Library Evaluation: A Casebook and Can-Do Guide by Danny P. Wallace on page 51, and Back Matter
- Social Research: The Basics by Matthew David on page 100, and Back Matter
- Thinking about Political Psychology (Cambridge Studies in Public Opinion and Political Psychology) by James H. Kuklinski on page 112
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