Review
"Richard Krueger and Mary Anne Casey have prepared a detailed, step-by-step roadmap of how to design, prepare for, implement, analyze, and report on focus groups. They give detailed discussions of issues to consider, tips, and warnings to help prepare for the expected and unexpected. The book informs the novice focus group user and provides insight for the seasoned focus group practitioner."
(Judith Berkowitz )
"This book is packed with sound advice and detailed approaches, making this method a success. . . If you are even thinking about doing any kind of group interview, this is the place to start."
(
Nursing Times )
"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . . When used appropriately, the process improves listening and the results can be used to benefit people who shared the information. And people go away feeling good about having been heard."
(Richard A. Krueger & Mary Anne Casey
From Preface )
About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.
Mary Anne Casey, Ph.D., is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. The information is typically used to plan and evaluate programs. She has previously worked with the Kellogg Foundation, the University of Minnesota, and the State of Minnesota.
