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Focus Groups: A Practical Guide for Applied Research 4th Edition

4.6 out of 5 stars 10 customer reviews
ISBN-13: 978-1412969475
ISBN-10: 1412969476
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Editorial Reviews

Review

"The best 'How To' focus groups book on the market." (Jay Rayburn Adoption Reply Card 2009-05-01)

"The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research." (Robert G. Brunger The Canadian Journal of Program Evaluation 2010-01-04)

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there. 

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
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Product Details

  • Plastic Comb: 240 pages
  • Publisher: SAGE Publications, Inc; 4th edition (October 15, 2008)
  • Language: English
  • ISBN-10: 1412969476
  • ISBN-13: 978-1412969475
  • Product Dimensions: 9 x 7.6 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #236,599 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Plastic Comb
This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
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The best way to learn how to run focus groups is by apprenticing with an experienced master who is willing to teach you everything s/he knows. Failing that, read this book.

This delightfully straightforward manual tells you what you need to know to conduct solid focus groups. Unlike many research methods books, these authors use plain English and transparent language. It provides an especially good section on data analysis that I've read a number of times and continue to learn from. The authors also teach workshops on focus groups that are well worth attending if you can.

Some researchers see focus groups as a lazy or inadequate method of research. I'd argue that focus groups answer some questions that cannot be answered in any other way. The method is one of a number of valuable tools that belong in every qualitative researchers bag of tricks.
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Im an undergraduate student who had to design an impact evaluation with little experience in qualitative methods. This book became a sort of bible for me:
It helped me design my focus groups;
It provided me a method to analyze my data.

In overall, it was a great guide. I strongly recommend this book to researchers who are getting started in qualitative methods.
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I purchased this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. Information in the book provides the necessary background and detail to understand focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!
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This is a very basic level book about focus group research but it's very easy to read and understand. If you are looking for something to guide you in formulating a focus group this book will definitely help.
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