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Focus Groups: A Practical Guide for Applied Research Plastic Comb

ISBN-13: 978-1412969475 ISBN-10: 1412969476 Edition: 4th

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Product Details

  • Plastic Comb: 240 pages
  • Publisher: SAGE Publications, Inc; 4th edition (October 15, 2008)
  • Language: English
  • ISBN-10: 1412969476
  • ISBN-13: 978-1412969475
  • Product Dimensions: 9 x 7.6 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #24,679 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The best 'How To' focus groups book on the market." (Jay Rayburn Adoption Reply Card 2009-05-01)

"The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research." (Robert G. Brunger The Canadian Journal of Program Evaluation 2010-01-04)

About the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

Mary Anne Casey, Ph.D., is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. The information is typically used to plan and evaluate programs. She has previously worked with the Kellogg Foundation, the University of Minnesota, and the State of Minnesota.

Customer Reviews

4.6 out of 5 stars
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See all 10 customer reviews
I found the book was written in a manner that was both clear and informative.
Johana Wilson
I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
Majdi Quttainah
If you are looking for something to guide you in formulating a focus group this book will definitely help.
Sara D Cales

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Majdi Quttainah on May 15, 2009
Format: Plastic Comb
This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.
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1 of 1 people found the following review helpful By Sara D Cales on February 13, 2013
Format: Plastic Comb Verified Purchase
This is a very basic level book about focus group research but it's very easy to read and understand. If you are looking for something to guide you in formulating a focus group this book will definitely help.
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1 of 1 people found the following review helpful By Elizabeth T. Smith on May 3, 2011
Format: Plastic Comb Verified Purchase
The best way to learn how to run focus groups is by apprenticing with an experienced master who is willing to teach you everything s/he knows. Failing that, read this book.

This delightfully straightforward manual tells you what you need to know to conduct solid focus groups. Unlike many research methods books, these authors use plain English and transparent language. It provides an especially good section on data analysis that I've read a number of times and continue to learn from. The authors also teach workshops on focus groups that are well worth attending if you can.

Some researchers see focus groups as a lazy or inadequate method of research. I'd argue that focus groups answer some questions that cannot be answered in any other way. The method is one of a number of valuable tools that belong in every qualitative researchers bag of tricks.
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1 of 1 people found the following review helpful By Johana Wilson on January 17, 2010
Format: Plastic Comb Verified Purchase
I purchased this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. Information in the book provides the necessary background and detail to understand focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!
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3 of 4 people found the following review helpful By Crystal on April 5, 2013
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If you are a researcher wanting to run focus groups and you do not own this book, I don't know that I trust you as a researcher.
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