Customer Reviews

Focus Groups: A Practical Guide for Applied Research, Second Edition

5 star:		(7)
4 star:		(4)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!

This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Focus groups are a research technique; this book takes the approach of "so easy even a child could do it." Although it is filled with information and guidelines about appropriate techniques and uses for data, the lighthearted format undermines the serious nature of data collection and analysis. The second edition was much better as a comprehensive guide to focus groups that maintained some research integrity.

Incidentally, I suspect that Paladin Red actually reviewed the second edition. The third edition does not contain appendices after each chapter - another unfortunate loss from the earlier edition.

If you're looking for practical information that you can apply quickly, I suggest picking up this book. You'll flip through it time and again. As the owner of [...], I see a lot of poorly written material. Krueger has done a good job in making this guide immediately impactful to the reader.

This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. I highly recommend it for anyone who is interested in conducting focus group research.

This book is an excellent guide to those who have interest in conducting qualitative research. It guides the reader to a step by step to conducting a grounded research as well as how and why to ask questions. I recommend this book where it is an excellent source for beginners and complicated qualitative researchers.

Kreuger and Casey's book provided helpful information for conducting focus groups to novice practioners. From room arrangement to recruitment, the guide covered all the basics.

The best way to learn how to run focus groups is by apprenticing with an experienced master who is willing to teach you everything s/he knows. Failing that, read this book.

This delightfully straightforward manual tells you what you need to know to conduct solid focus groups. Unlike many research methods books, these authors use plain English and transparent language. It provides an especially good section on data analysis that I've read a number of times and continue to learn from. The authors also teach workshops on focus groups that are well worth attending if you can.

Some researchers see focus groups as a lazy or inadequate method of research. I'd argue that focus groups answer some questions that cannot be answered in any other way. The method is one of a number of valuable tools that belong in every qualitative researchers bag of tricks.

I purchased this book prior to taking a class on focus groups with the authors. I found the book was written in a manner that was both clear and informative. Information in the book provides the necessary background and detail to understand focus groups. The authors are experienced moderators with many jewels of wisdom to share which are found in this book. This one is a keeper!

This book was just as described in the listing. The seller was very prompt in mailing the item upon payment. I would recommend this seller to other buyers.

I received my item within the time indicated and the book was in great shape. If the transactions continued to go as smoothly as this one, I would definitely buy from this seller again! I'm satisfied with the product, price, and timeliness of receiving my product.