Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.
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Book Description
Editorial Reviews
About the Author
David W. Stewart is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. Dr. Stewart is a past editor of the Journal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. His research and commentary are frequently featured in the business and popular press. In 2006 Professor Stewart received the Academy of Marketing Science Distinguished Marketing Educator Award. He has also been honored for innovation in teaching by the Decision Sciences Institute and he was a member of a four-person faculty team honored by the U.S. Distance Learning Association for the “Best Distance Learning Program 1996 -- Continuing Education” in 1996. In 1998, he received the American Academy of Advertising Award for Outstanding Contribution to Advertising Research. His paper on warning messages was named the best paper published in the Journal of Public Policy and Marketing during 1992-94 and, he was recipient of the American Academy of Advertising Award for best paper in the Journal of Advertising in 1989. In 1988 he was Marketing Science Institute Visiting Scholar at the General Motors Corporation. He was been included in Who’s Who in America, Who's Who of the World, Who’s Who in American Education, and Who's Who in Advertising. Professor Stewart's experience includes work as a manager of research for Needham, Harper, and Steers Advertising, Chicago (now DDB) and consulting projects for a wide range of organizations. . A native of Baton Rouge, Louisiana, Professor Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University.
Prem Shandasani is Associate Professor of Marketing,Director, Commonwealth-Singapore Chief Executives Program, Co-Director, Stanford-NUS and Berkeley-NUS Executive Programs. He was the former Director of the Master of Science (Marketing) Program and Director of the Office of Executive Education (English) at the NUS Business School, National University of Singapore. He holds a First Class Honors BBA degree from the National University of Singapore, and received his PhD from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has taught in the USA and has received numerous commendations for teaching excellence. Aside from teaching graduate and executive MBA courses, Dr Shamdasani is very active in executive development and training for such clients as Caterpillar, Johnson & Johnson, Nokia, Samsung, Dupont, Asahi Glass, Philips, Siemens, Telenor, Exel, Royal Brunei Airlines, Singapore Airlines, GlaxoSmithKline, DaimlerChrysler, Ikea, Carrefour, Royal Ahold, NTUC Fairprice, Danone, Ceylinco, Singapore Tourism Board, National Service Affairs Dept, Ministry of Foreign Affairs and Commonwealth Secretariat (UK). He is actively involved in focus group research for consumer products companies and social marketing programs. His research publications have appeared in the leading regional and international journals and include the Journal of Consumer Research, European Journal of Marketing, Journal of Advertising Research, Asian Journal of Marketing, Asia Pacific Journal of Management and the Journal of Retailing and Consumer Services.
Prem Shandasani is Associate Professor of Marketing,Director, Commonwealth-Singapore Chief Executives Program, Co-Director, Stanford-NUS and Berkeley-NUS Executive Programs. He was the former Director of the Master of Science (Marketing) Program and Director of the Office of Executive Education (English) at the NUS Business School, National University of Singapore. He holds a First Class Honors BBA degree from the National University of Singapore, and received his PhD from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has taught in the USA and has received numerous commendations for teaching excellence. Aside from teaching graduate and executive MBA courses, Dr Shamdasani is very active in executive development and training for such clients as Caterpillar, Johnson & Johnson, Nokia, Samsung, Dupont, Asahi Glass, Philips, Siemens, Telenor, Exel, Royal Brunei Airlines, Singapore Airlines, GlaxoSmithKline, DaimlerChrysler, Ikea, Carrefour, Royal Ahold, NTUC Fairprice, Danone, Ceylinco, Singapore Tourism Board, National Service Affairs Dept, Ministry of Foreign Affairs and Commonwealth Secretariat (UK). He is actively involved in focus group research for consumer products companies and social marketing programs. His research publications have appeared in the leading regional and international journals and include the Journal of Consumer Research, European Journal of Marketing, Journal of Advertising Research, Asian Journal of Marketing, Asia Pacific Journal of Management and the Journal of Retailing and Consumer Services.
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This review is from: Focus Groups: Theory and Practice (Applied Social Research Methods) (Hardcover)
The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.
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Inside This Book
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First Sentence:
Among the most widely used research tools in the social sciences are group depth interviews, or focus groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
leaderless discussion groups, moderator preparation, focus group interviewing, focus group data, focus group moderator, focus group research, good moderator, interview guide, focus group results, focus group participants, group moderators, small group behavior, nominal group technique Key Phrases - Capitalized Phrases (CAPs): (learn more)
Consumer Reports, Laypersons Experts Total New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Among the most widely used research tools in the social sciences are group depth interviews, or focus groups. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
leaderless discussion groups, moderator preparation, focus group interviewing, focus group data, focus group moderator, focus group research, good moderator, interview guide, focus group results, focus group participants, group moderators, small group behavior, nominal group technique Key Phrases - Capitalized Phrases (CAPs): (learn more)
Consumer Reports, Laypersons Experts Total New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 23
books:
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76
books
cite this book:
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- Group Dynamics (Mcgraw Hill Series in Psychology) by M. Shaw on page 70, and Back Matter
- Social Psychology (Hodder Arnold Publication) by Donald C. Pennington in Back Matter
- Consumer Behavior and the Practice of Marketing by Kenneth E. Runyon in Back Matter
- Child Psychology by Ross Vasta in Back Matter
- Social Psychology by Kenneth S. Bordens in Back Matter
See all 23 books this book cites
- Qualitative Research Practice: A Guide for Social Science Students and Researchers by Jane Ritchie on page 198, and Back Matter
- Running a Supermarket Consumer Focus Group by Richard J. George on page 33, and Back Matter
- Qualität im Web: Benutzerfreundliche Webseiten durch Usability Evaluation (X.media.press) (German Edition) by Werner Schweibenz on page 67, and page 110
- Library Evaluation: A Casebook and Can-Do Guide by Danny P. Wallace on page 51, and Back Matter
- Introduction to Social Research: Quantitative and Qualitative Approaches (Essential Resource Books for Social Research) by Keith F Punch on page 192, and Back Matter
See all 76 books citing this book
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