For those who want to listen and learn from employee and customer groups within an organization using focused group interviews, this is a handy guide. It provides sample agendas, checklists, and communication tools. Roles and tasks of all those responsible for conducting focus groups are described.
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Book Description
Editorial Reviews
About the Author
Gloria Bader is the president of The Bader Group, a ten year old management consulting firm specializing in executive development, organizational assessments/development, and action learning. Visit our website for more information about Gloria and The Bader Group. Her co-author, Cathy Rossi, is a former consultant with The Bader Group. She is now an OD specialist with Solar Turbines.
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Most Helpful Customer Reviews
12 of 13 people found the following review helpful:
1.0 out of 5 stars
Disappointed,
By A Customer
This review is from: Focus Groups: A Step-By-Step Guide (Spiral-bound)
I was very disappointed to find this was a spiral bound publication as I was expecting a book. The information included in it was stuff that was pretty standard and nothing helpful. It did not help me at all with my Focus Groups. It is not really a step by step guide but rather an advertisement for Bader.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Terrific, Practical Guidebook,
By Tom Stich (Newport Beach, CA) - See all my reviews
This review is from: Focus Groups: A Step-By-Step Guide (3rd Edition) (Paperback)
We do many focus groups in our company and I had all my staff use this practical guide. The follow-up suggestions and role definitions are most useful.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Very Helpful First Time,
By Pat Powell (Phila., PA) - See all my reviews
This review is from: Focus Groups: A Step-By-Step Guide (Spiral-bound)
I found this an easy and useful guide as I ran my first focus groups. The checklist itself is work the cost and the sample summaries are valuable.
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