Customer Reviews

Focus Groups: A Step-By-Step Guide

5 star:		(7)
4 star:		(0)
3 star:		(0)
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1 star:		(1)

 

 

I was very disappointed to find this was a spiral bound publication as I was expecting a book. The information included in it was stuff that was pretty standard and nothing helpful. It did not help me at all with my Focus Groups. It is not really a step by step guide but rather an advertisement for Bader.

We do many focus groups in our company and I had all my staff use this practical guide. The follow-up suggestions and role definitions are most useful.

I found this an easy and useful guide as I ran my first focus groups. The checklist itself is work the cost and the sample summaries are valuable.

Just reviewed the new addition and just love it! For me , this spiffy, bound manual is the only how to guide you'd need to either conduct your first focus group (and do it well), or a quick refresher for those of us (like me) who just needed to remind ourselves of key things we need to know and do before, during and after the process.

I followed Gloria's methodology with success in organizing a series of focus groups in the organization where I work. By following the agendas and sample letters, I saved considerable time in planning phase. This guide raised my awareness of the details that must be attended to in implementing and summarizing the results of a focus group. With Gloria's suggestions, I felt confident and well-prepared. I recommend this guide especially for those who have never conducted focus groups or those, like myself, who have not done focus groups for many years and need a refresher.

Great value for the price. Bader and Rossi have put together this neat little guide that is an easy read.

We do many focus groups in our company and I had all my staff use this practical guide. The follow-up suggestions and role definitions are most useful.

This book is an excellent guide to focus groups. It gave me all the information I was looking for and it is has a nice glossy cover that is durable for carrying around from meeting to meeting! Definitely worth the 20 bucks.