Customer Reviews

Donor Focused Strategies for Annual Giving (Aspen's Fund Raising Series for the 21st Century)

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Karla Williams has introduced an extremely practical and well written book for those of us who seek to raise the bar in the arena of Annual Funds and Donor Development. I have many, many books in my library that focus on fund-raising strategies, and this is the primary one that I will be using to train my staff and volunteers. Why? Ms. Williams not only presents a world-view that is compatible with our organization but then presents very practical, step by step strategies to implement this vision of donor development. She begins with a fairly in depth and clear presentation of the history of fund-raising (which helps to put things into perspective) and then moves on to what she believes is the most effective and responsible paradigm for funding non-profits: one that honors and respects the donor constituency in addition to raising the needed funds for our various causes. The book features numerous case illustrations, easy to interpret graphs, and an integrated annual develoment strategy that can be fine tuned for any organization. Bottom line: Yes it may seem expensive but it is simply one of *the* best resources for annual funds on the market today.

I highly recommend this book. The author has a very accessible, clear writing style. She lays out the pros and cons of various options very well. It has really helped me plan and improve my annual campaign.

If you have taken a class from Karla, you would know that you need this book - very practical, concise, and full of good things for fundraisers to do. Although she is giving it an "annual giving" perspective, it really will be helpful for any kind of fundraising. Buy it! you will be glad you did.