Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form. FOLDING PATTERNS FOR DISPLAY AND PUBLICITY is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
a must-to...,
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This review is from: Folding Patterns for Display and Publicity (Agile Rabbit Editions) (Paperback)
For professional or house use, a great book, nice ideas, nice detail, the CD is the best complement. great!
3 of 12 people found the following review helpful:
5.0 out of 5 stars
Obrigatorio,
By Marcelo R. D. Silva "Marcelo Della Guardia" (Fortaleza - Ceará - Brazil) - See all my reviews (REAL NAME)
This review is from: Folding Patterns for Display and Publicity (Agile Rabbit Editions) (Paperback)
Esse é o tipo de livro que nao pode faltar na estante. Muito bom.
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