"One thing that made a difference [to Locke's sales] is not mentioned in [his best-selling guide to self-publishing] "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledging service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
From Forbes Magazine, Fake Reviews
The August 2012 piece by the NYT on paid reviews which kicked off the latest furore fingered the collar of Todd Jason Rutherford. His service, GettingBookReviews.com, was used by self-publishing's ex-posterboy John Locke who bought 300 reviews. But, says Duns, Amazon hasn't removed all the fake reviews commissioned by Rutherford:
Another article from Forbes Magazine, Fake Reviews
My review: If I had seen this, before buying the book, I would not have purchase this. Unfortunately, I already did, so I read it. The book is poorly written, too many exclamation points and adverbs are used. Too many "and then he said," "and then she said,". The humor is juvenile at best. Maybe if you were 10 there would be a chuckle. I also did not like the fact that (at the beginning of the novel) there are 21 pages of reviews (kindle swipes-yes, I counted) before getting to chapter 1. I'm sure this review will not be added to those 21 pages of fake reviews.