Fonts: A Guide for Designers and Editors is a practical reference for creating good-looking text in a variety of business applications, using popular Windows software tools. Unlike other font books, this unique guide focuses on specific, day-to-day business tasks. You'll concentrate on executing the taskfrom generating memos to creating video titlesand learn to produce attractive text in the process. Learn the fundamentals of good typesetting. Whether it's done by hand or by computer, effective typesetting relies on the same basic principles. Key topics include font terminology, guidelines for font selection, kerning and leading, estimating publication lengths, allowing for signatures and folios, and more. Find out how to solve common problems. You'll learn to diagnose printer and display problems, how to select and use font utilities, how to recognize defective fonts, and how to organize fonts into application groups to make access easier and improve computer performance. Explore the sophisticated possibilities of computer-generated type. You'll learn how to create on-screen presentations, video titles, color slides and transparencies, and use a variety of special effects.You'll also find plenty of expert design information advice, tips, notes, and illustrations.
When I was in high school, my chemistry teacher approached me and asked with a sly grin, "You interested in mining?"
I told him absolutely not. I was going to be a writer.
Little did I suspect that he wanted to send me to a student conference on metallurgy where I could seek the fellowship of like-minded teens on a minimally supervised road-trip to the Big City.
Undeterred by my abrupt negative response, he grumbled, "Well, you're interested in mining your own business, aren't you?"
And he sent me anyway.
Now I realize I should've listened more carefully to everything he said.
Gerald Everett Jones holds a Bachelor of Arts with Honors from the College of Letters, Wesleyan University. Author of more than 25 nonfiction books on business and technical subjects, as well as being an award-winning screenwriter, he is a member of the Writers Guild of America (IWC), Dramatists Guild, and the Independent Writers of Southern California. His "How to Lie with Charts" has become something of a classic on the subject of presentation design, with new translations published recently in Chinese and Italian. His books on digital movie production techniques, coauthored with director Peter Shaner, have been among the first to teach the Hollywood-style film-look approach to low-budget digital video.
