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Food Blogging For Dummies Paperback – April 10, 2012


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Food Blogging For Dummies + Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More (Will Write for Food: The Complete Guide to Writing Blogs,) + Plate to Pixel: Digital Food Photography & Styling
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Editorial Reviews

From the Back Cover

Calling all foodies! Here's how to share your passion with your own glorious food blog

A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of the online food community.

  • Collect your tools — claim your domain, choose a blog platform, and establish your place in social media

  • Find your niche — survey the blog landscape, meet your fellow food bloggers, select a blog name, and find your unique voice

  • Serve it in style — see how to design a blog that serves up mouthwatering content as elegantly as a perfect table setting

  • Feed their eyes — learn simple food-styling tricks and how to take photos that awaken the taste buds

  • To market, to market — find out how to market your blog, increase your search engine rankings, and make your blog pay

Open the book and find:

  • Why it's the perfect time to launch your blog

  • Ways to make your blog credible

  • Advice on creating and presenting content

  • A primer in food blog legalese

  • Design ideas to make your blog user-friendly

  • Surprising ways to enhance your photos

  • Insider food-styling tricks

  • Tips for tapping into ad networks

Learn to:

  • Find your voice and your niche in the food blogosphere

  • Enhance your blog with superb design and photography

  • Make your recipes searchable and connect your blog to social media

IN FULL COLOR!

About the Author

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she's not talking about calories) and was motivated to launch her blog to share her family's rich recipe history.
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Product Details

  • Paperback: 320 pages
  • Publisher: For Dummies; 1 edition (April 10, 2012)
  • Language: English
  • ISBN-10: 1118157699
  • ISBN-13: 978-1118157695
  • Product Dimensions: 7.4 x 0.6 x 9.7 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #52,793 in Books (See Top 100 in Books)

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More About the Author

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She is the creator of the blog JustaTaste.com and is presently the Associate Editor of Epicurious.com at Condé Nast. Kelly received her master's degree from The Graduate School of Journalism at Columbia University and a Diploma in the Culinary Arts from The Institute of Culinary Education, where she conceptualized and launched the school's first official blog, DICED. Kelly makes regular, expert appearances in all types of food media and her work can be found on Gourmet Live, NBC, FoodNetwork.com, Glamour.com, Food2.com, and more.

Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews

19 of 19 people found the following review helpful By J. Hopkinson on April 9, 2012
Format: Paperback
Food Blogging for Dummies is a must-read for anyone with a dream involving a wok, a website, and wordpress. It is laid out in the time-proven format of hundreds of other Dummies books, but Kelly Senyei's unique approach shines through. She walks you through the basics of setting up a website, finding your voice, and building our brand. Along the way, she gives the pros and cons of each choice an individual blogger needs to make, letting them determine their own path to success. But what was really impressive to me were all the photography tips. Senyei pulls back the curtain to show the tips and tricks the pros use, that will elevate a basic blogger above the crowd and really stand out. An invaluable reference for those just starting out, or looking to add the icing on the cake. Five stars.
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9 of 10 people found the following review helpful By lag376 on April 2, 2012
Format: Paperback
If you are an up and coming journalist and foody like I am (or just one of the two), this book is the perfect fit! The author brings an entirely new perspective to the table (no pun intended). Her photographs are beautiful and her dedication to the subject is extremely apparent. This is one how-to book you won't want to miss and won't be able to put down!
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5 of 5 people found the following review helpful By Zorro on April 3, 2012
Format: Paperback Verified Purchase
There is an art to food blogging and this author has it down. She is a very clever writer and her personality really comes through in her explanations and descriptions of what make a successful food blog. This could have been a very dry read, but was very entertaining and informative. All my questions were answered and questions I didn't even know I had were answered. Beautiful photos, too! Now excuse me, but I have to start my very own food blog!
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6 of 7 people found the following review helpful By Greg on April 12, 2012
Format: Paperback
I have always loved cooking and sharing food with my friends and family. Putting my recipes online seemed like the next logical step, so that they could access them wherever they were in the world. I am a little ashamed to admit I didn't know the first thing about starting a website, let alone a food blog. Then I came across Food Blogging for Dummies! It is a great, entertaining, step-by-step resource that has easily led me through everything it takes to start and grow my blog. It is the perfect book for taking your blog from the very beginning to the Big Leagues. I can't wait to keep adding to my blog, making it bigger and better!
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3 of 3 people found the following review helpful By Chris on April 3, 2012
Format: Paperback
This book offers a fantastic, thorough, super informative take on a topic that in the past couple years has gained so much attention. From how to photograph food to how to develop recipes, it covers all bases. There are so many people out there who want to start a food blog, but have no idea how to go about doing it. Food Blogging for Dummies shows those with even zero web experience how to create a successful, engaging site!
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5 of 6 people found the following review helpful By Avery on April 14, 2012
Format: Paperback Verified Purchase
This book is the ultimate resource for getting started and then eventually finding your perfect niche in the food blogging world. From the technical aspects to the smallest details that make you successful, Kelly does an amazing job at providing the reader with all of the information needed to enter the food blogging world or refine your current concept. The content is phenomenal and the pictures are a wonderful addition to the book that keep the reader engaged. This is an incredible book and a must read for anyone interested in food blogging.
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3 of 3 people found the following review helpful By Bear on April 6, 2012
Format: Paperback
I've long been too intimidated to start a food blog but have wanted to forever. This book not only gave me the tools but the inspiration to begin! This will be my bible as I attempt to navigate the world of food blogging. A fantastic resource and a fun read to boot.
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2 of 2 people found the following review helpful By Hello Happy TOP 1000 REVIEWER on May 3, 2012
Format: Paperback
One of my favorite things to do is look at food blogs, and I have planned to start one with my husband for a while now, but I really want to go about it the right way. Food Blogging For Dummies, written by Kelly Senyei, creator of the Just A Taste blog, has been an excellent place for me to start. It also goes way beyond the start-up stage to teaching about social media, sponsors, ads, branding, and how to come up with engaging content. There are many color photos and diagrams that make Food Blogging For Dummies easy and interesting to read. Even if you have no formal training the author encourages you to remember that your blog does not need to have perfect on the day you launch.

She also has detailed information about food styling and photography, including an interesting section on the 10 hardest foods to photograph, with expert tips and advice on how to make those items look appetizing. I was excited to see the author's suggestions for career possibilities for food bloggers. Once you feel confident there are several ways to branch out, like writing a cookbook, or publishing articles in a magazine. Even recipe development or food styling are possible job prospects! Food Blogging For Dummies is a comprehensive look at all that is needed to make a food blog a success.
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