Food Blogging For Dummies [Paperback]

Kelly Senyei (Author)

Book Description

Publication Date: April 10, 2012

Bloggers and foodies everywhere will want this full-color book

The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more.

• Walks you through the technicalities of starting your own food blog
• Explores what you need to consider before your first post ever goes public
• Shows you how to create lip-smacking food visuals using special lighting and clever effects
• Explains SEO and how to make sure your site and recipes are searchable
• Goes into social media and how to use it effectively with your blog

Here's everything you need to know about food blogging.

Editorial Reviews

From the Back Cover

Calling all foodies! Here's how to share your passion with your own glorious food blog

A food blog can help you preserve your family's food legacy, launch your own culinary empire, or just be a feast of fun. Here's what you need to know to manage the technical side of blogging, create a cool design, select the ideal content, style and photograph food, and share your kitchen inspirations as an active member of the online food community.

• Collect your tools — claim your domain, choose a blog platform, and establish your place in social media

• Find your niche — survey the blog landscape, meet your fellow food bloggers, select a blog name, and find your unique voice

• Serve it in style — see how to design a blog that serves up mouthwatering content as elegantly as a perfect table setting

• Feed their eyes — learn simple food-styling tricks and how to take photos that awaken the taste buds

• To market, to market — find out how to market your blog, increase your search engine rankings, and make your blog pay

Open the book and find:

• Why it's the perfect time to launch your blog

• Ways to make your blog credible

• Advice on creating and presenting content

• A primer in food blog legalese

• Design ideas to make your blog user-friendly

• Surprising ways to enhance your photos

• Insider food-styling tricks

• Tips for tapping into ad networks

Learn to:

• Find your voice and your niche in the food blogosphere

• Enhance your blog with superb design and photography

• Make your recipes searchable and connect your blog to social media

IN FULL COLOR!

About the Author

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She joined the food blogosphere in 2008 with the launch of her blog, Just a Taste (www.justataste.com), which chronicles her culinary musings tied to everything from easy appetizers and creative cocktails, to quick-fix meals and endless desserts. Kelly is a big proponent of keeping things light in life (and she's not talking about calories) and was motivated to launch her blog to share her family's rich recipe history.

Product Details

• Paperback: 320 pages
• Publisher: For Dummies; 1 edition (April 10, 2012)
• Language: English
• ISBN-10: 1118157699
• ISBN-13: 978-1118157695
• Product Dimensions: 7.4 x 0.6 x 9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #59,974 in Books (See Top 100 in Books)
  • #50 in Books > Computers & Technology > Internet & Web Culture > Blogging & Blogs
  • #58 in Books > Computers & Technology > Web Development & Design > Web Services

More About the Author

Kelly Senyei is a multimedia food journalist, stylist, photographer, and chef. She is the creator of the blog JustaTaste.com and is presently the Associate Editor of Epicurious.com at Condé Nast. Kelly received her master's degree from The Graduate School of Journalism at Columbia University and a Diploma in the Culinary Arts from The Institute of Culinary Education, where she conceptualized and launched the school's first official blog, DICED. Kelly makes regular, expert appearances in all types of food media and her work can be found on Gourmet Live, NBC, FoodNetwork.com, Glamour.com, Food2.com, and more.

Most Helpful Customer Reviews

12 of 12 people found the following review helpful

5.0 out of 5 stars Flavorful, spicy, and scrumptious April 9, 2012

By J. Hopkinson

Format:Paperback

Food Blogging for Dummies is a must-read for anyone with a dream involving a wok, a website, and wordpress. It is laid out in the time-proven format of hundreds of other Dummies books, but Kelly Senyei's unique approach shines through. She walks you through the basics of setting up a website, finding your voice, and building our brand. Along the way, she gives the pros and cons of each choice an individual blogger needs to make, letting them determine their own path to success. But what was really impressive to me were all the photography tips. Senyei pulls back the curtain to show the tips and tricks the pros use, that will elevate a basic blogger above the crowd and really stand out. An invaluable reference for those just starting out, or looking to add the icing on the cake. Five stars.

8 of 8 people found the following review helpful

5.0 out of 5 stars The only way to food blog...! April 2, 2012

By lag376

Format:Paperback

If you are an up and coming journalist and foody like I am (or just one of the two), this book is the perfect fit! The author brings an entirely new perspective to the table (no pun intended). Her photographs are beautiful and her dedication to the subject is extremely apparent. This is one how-to book you won't want to miss and won't be able to put down!

5 of 5 people found the following review helpful

5.0 out of 5 stars THE Go-To Resource for Food Blogging April 12, 2012

By Greg

Format:Paperback

I have always loved cooking and sharing food with my friends and family. Putting my recipes online seemed like the next logical step, so that they could access them wherever they were in the world. I am a little ashamed to admit I didn't know the first thing about starting a website, let alone a food blog. Then I came across Food Blogging for Dummies! It is a great, entertaining, step-by-step resource that has easily led me through everything it takes to start and grow my blog. It is the perfect book for taking your blog from the very beginning to the Big Leagues. I can't wait to keep adding to my blog, making it bigger and better!