Buy New
$47.01
Qty:1
  • List Price: $75.00
  • Save: $27.99 (37%)
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Food Styling: The Art of ... has been added to your Cart
Trade in your item
Get a $18.71
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Food Styling: The Art of Preparing Food for the Camera Hardcover – May 3, 2010

ISBN-13: 978-0470080191 ISBN-10: 0470080191 Edition: 1st

Buy New
Price: $47.01
31 New from $39.99 21 Used from $38.83
Amazon Price New from Used from
Hardcover
"Please retry"
$47.01
$39.99 $38.83
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Food Styling: The Art of Preparing Food for the Camera + Food Photography: From Snapshots to Great Shots + Plate to Pixel: Digital Food Photography & Styling
Price for all three: $81.96

Some of these items ship sooner than the others.

Buy the selected items together

NO_CONTENT_IN_FEATURE

New and Popular Cookbooks for Fall
Get inspired with new and popular cookbooks and other food-related titles in Fall into Cooking.

Product Details

  • Hardcover: 416 pages
  • Publisher: Wiley; 1 edition (May 3, 2010)
  • Language: English
  • ISBN-10: 0470080191
  • ISBN-13: 978-0470080191
  • Product Dimensions: 11.2 x 8.8 x 1.6 inches
  • Shipping Weight: 4.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #58,405 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business.

Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from making a beverage appear to sweat to producing those perfect grill marks on meat without a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both experienced foods styling pros and first-timers alike.

  • This is the only book of its kind on the market, shedding light on the art and craft of food styling
  • More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media
  • The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources
  • The only book the aspiring or professional food stylist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between

Whether you're looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the ultimate guide to creating stunning culinary visuals.

Styling Techniques from Food Styling


Styling Eggs

Styling Drinks

Styling Cookies

From the Inside Flap

Behind every mouthwatering image of food is a dedicated food stylist whose job it is to consider, plan, and perfect every detail from the curve of an apple stem to the fan of a shrimp tail.In Food Styling, master stylist Delores Custer presents the definitive reference in the field—complete with detailed information on essential tools and useful equipment, step-by-step guidance on achieving the perfect shot, and a wealth of tried-and-true techniques for everything from voluminous frostings to mile-high sandwiches. Based on her thirty years of experience styling for advertising, magazines, books, television, and film, Custer shares her expert guidance on how to achieve stunning visual perfection for all media.

More About the Author

Delores Custer has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs®, Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.

Customer Reviews

4.7 out of 5 stars
5 star
34
4 star
2
3 star
2
2 star
2
1 star
0
See all 40 customer reviews
Many of the techniques and tricks/tips are duplicates from the comprehensive book "Food Styling" by Delores Custer.
javajunki
It is detailed, easy to read, easily organized and by far the most comprehensive of any food styling/photography book out there.
VegasFoodGuy
It had a lot of information I didn't know and so 'secrets' for making the food look even better, just like the pros do.
Beckypopcorn

Most Helpful Customer Reviews

56 of 63 people found the following review helpful By curious cook on November 8, 2010
Format: Hardcover Verified Purchase
This is a nice book, full of good information, if you want to break into the food styling biz. But it is really focused on the business, and not on the particulars of plating for an attractive photo, which is what I wanted if for, in order to plate food at home, to photograph for my cooking blog. Food that could actually be eaten after being photographed. If you are interested in the differences between food shot for advertising, and food shot for magazines, this is your book. If you are after plating tips for attractive presentation and natural looking photos, this is not the book for you.
4 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
Whether you are a veteran chef, photographer etc or novice 'wanna be', this is an essential "must have" for your collection. At nearly 400 pages, this is a comprehensive undertaking that doesn't compromise quality or clarity. Here is why this is a "MUST HAVE" for anyone remotely interested in the culinary arts, food styling, photography or related trends.

1. Comprehensive. As mentioned, this is nearly 400 pages packed FULL of information. There is a balanced blend of photographs and text without one dominating the other. Instead, each enhances the other with ample detail/discussion and pertinent photos. Tone is conversational yet complete providing veteran and novice readers sufficient information to achieve desired results.

2. Beautiful Big Book. Not only is the book 400 pages but it's a large book. This is the hard cover with a clear dust jacket...complete with a "peel away" safety sheeting! Organized for ease of use, no detail is missed. Lovely Headings are bold/brightly colored for quick reference, ample charts/other make for simple comparison, excellent resource/glossary and index section. It is obvious a great deal of care went into the creation of this resource!

3. Content. Of course, any food styling book wouldn't be worth much without superb content and this is where Custer really excels. Tips and excellent information abound...from basic tidbits to in-depth discussion that can only come from years of experience, it's obvious the author is an expert in every sense of the word. I am absolutely smitten by the level of detail - combined with clarity - provided throughout. Chapter highlights include:
-Food Styling Overview
-The Medium is Everything
-Your Food Styling Teammates
-You Got the Job...Now What?
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
23 of 26 people found the following review helpful By Walter K. Ezell on May 2, 2010
Format: Hardcover Verified Purchase
OK, I'm sure many others will love this book as much as I do, but if Delores Custer had studied my business and written a book just for me, she couldn't have done more.

It is massive, thorough and comprehensive, yes. But so beautiful, well-organized and entertaining, you'll want to jump right in.

I am constantly striving to improve performance as a food photographer for the menus of independent restaurants. I may have to purchase a second copy, so other food photographers and designers at Menu Works can pass it around. Because this copy will not leave my side for many years to come.

For me, the heart of the book, comprising more than 150 pages, is chapter 11, "Working with the food: Overcoming Challenges."

Food styling is detail work, and this section deals with specific food items in extraordinary detail. Cakes for instance. How to adjust baking temperature to achieve a dome or a flatter top. How to cut a perfect wedge. How to match the slice to the plate size. How to mount the slice on the plate for easy adjustment. How to frost the two-layer slice after it's cut. (A surprising trick here.) How to patch unwanted bubbles in the surface of the cake. (Warning, you won't be eating the cake after you do this.) Mixes versus scratch. How many ounces of batter Custer uses per layer. 9-inch versus 8-inch pans.

The author brings this level of detail to soup, pies, beverages, salads, etc., etc.

There are other books out there. But to learn more about styling food for the camera, this is the book you'll want to keep close at hand.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
13 of 18 people found the following review helpful By Christian Stella on April 27, 2010
Format: Hardcover Verified Purchase
For anyone that is even remotely interested in food styling or photography, this book is an incredible piece of work. Though it is much more entertaining than a textbook, the sheer amount of information in this book really gives it the feel of a textbook for a master class on food styling that you could pay tens of thousands of dollars to participate in.

I am already well on my way in the business, but have never had the opportunity to stop and actually learn the tricks of the trade... instead, the trade just kind of swept me up and took me for a ride. While food styling is just one aspect of my work (I am also the photographer, as well as the art director/designer/illustrator/etc. of entire cookbooks for clients) there is so much information in this book that I've found plenty of tips on the non-food styling aspects of my business as well.

I have to give a huge thank you to Delores Custer for writing this book. Compiling such an impressive book about such a specific topic is a gift to those of us that it will truly benefit.

If you work in the business, there is no question that you should own this book... even if you think you know it all, you will still find many of the anecdotal stories hilarious. (Like the time she and her team spent an entire day prepping 80 bowls of salad for 1 massive photograph, only for the client to crop out most of the bowls in the final ad.)

If you don't work in the business, but just enjoy looking through cookbooks, food magazines, or even watching food television shows... you may even enjoy this book more than the professionals, as you read all of the secrets and tricks that make the food you see in print look so darn good.

This is the only book on my coffee table at the moment. It's beautiful and it proves to all my guests that I don't just play with food all day!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?