Food Wrap: Packages That Sell [Import] [Hardcover]

Steven Heller (Author), Anne Fink (Author), Supon Design Group (Author)

Product Details

• Hardcover: 176 pages
• Publisher: Nippon Shuppan Hanbai Deutschland GmbH (July 1996)
• Language: English
• ISBN-10: 3910052789
• ISBN-13: 978-3910052789
• Shipping Weight: 1.7 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful:

2.0 out of 5 stars Title is misleading, and book is poorly written, April 17, 1998

By 

[e-mail] (Kansas City) - See all my reviews

This review is from: Food Wrap: Packages That Sell (Hardcover)

I was disappointed for two reasons: this is not a textbook of "packages that sell"--it's an exhibit of interesting and edgy packaging that may or may not "sell". My biggest problem with the book was that the text was VERY hard to read because there was no punctuation! It's amazing what commas can do, and I finally gave up trying to read and reread passages that had no punctuation except a period now and then. And I guess I was expecting to learn some of the basic and almost subliminal techniques of packaging that break through the clutter and sell a product. I pretty much flipped through the book in less than 1/2 hour and haven't picked it up since.

1 of 1 people found the following review helpful:

5.0 out of 5 stars An outstanding book!!!, July 3, 2006

By 

Steve Beal (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Food Wrap: Packages That Sell (Paperback)

I have owned a marketing and graphic design firm for the past 17 years and have used this book many, many times to help generate some great ideas and guide clients as to their likes and dislikes. Great books like these are a huge boon to designers. Using it we can do a quick and comprehensive study of successful food packaging. I have owned many design books over the years and this is one of the best. It shows a very wise range of styles and the vast majority are outstanding. Great design tends to be timeless design.