Customer Reviews

Food Wrap: Packages That Sell

5 star:		(1)
4 star:		(0)
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2 star:		(1)
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I was disappointed for two reasons: this is not a textbook of "packages that sell"--it's an exhibit of interesting and edgy packaging that may or may not "sell". My biggest problem with the book was that the text was VERY hard to read because there was no punctuation! It's amazing what commas can do, and I finally gave up trying to read and reread passages that had no punctuation except a period now and then. And I guess I was expecting to learn some of the basic and almost subliminal techniques of packaging that break through the clutter and sell a product. I pretty much flipped through the book in less than 1/2 hour and haven't picked it up since.

I have owned a marketing and graphic design firm for the past 17 years and have used this book many, many times to help generate some great ideas and guide clients as to their likes and dislikes. Great books like these are a huge boon to designers. Using it we can do a quick and comprehensive study of successful food packaging. I have owned many design books over the years and this is one of the best. It shows a very wise range of styles and the vast majority are outstanding. Great design tends to be timeless design.