Whey Protein Isolate

by Now Foods

Product Features

• High quality protein supplement that is both bioavailable and easily digested
• Ion-exchanged, fat-free and lactose-free athletic supplement
• Helps supports protein synthesis
• Contains a high concentration of Branched Chain Amino Acids (BCAA's)

Product Description

Flavor: Chocolate | Size: 1.8 Lb

Our 100% Pure Whey Isolate didn’t just raise the bar on what a protein should be, it shattered it!  Each serving packs an impressive 50 grams of easily digested, cross-flow, microfiltered whey isolates and an incredible 14.5 grams of mass building BCAA’s.  All this, with only 1 gram of fat and 7 carbs per serving.  Don’t settle for inferior proteins that hide behind fancy labels and flashy full-page ads.  If you demand excellence from your protein, you’re exactly who we designed our 100% Whey Isolate for.    

Product Details

• Product Dimensions: 6 x 5 x 4 inches ; 3.4 ounces
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• ASIN: B0013P1HPS
• UPC: 733739021625
• Average Customer Review: 4.3 out of 5 stars  See all reviews (52 customer reviews)
• Amazon Best Sellers Rank: #45,076 in Health & Personal Care (See Top 100 in Health & Personal Care)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars Great choice for high quality and heart healthy protein!, July 11, 2008

By 

thedude_12ax7 - See all my reviews

This review is from: Whey Protein Isolate (Health and Beauty)

I use this protein as a part of a strict weight lifting regimen but it is great for any user. This is a true whey isolate, the main benifits are that it is has a higher bioavailability and very low in cholesterol. Whey comes from dairy which is "bad" cholesterol. Most proteins are blends and contain a very high amount of cholesterol, and if you are like me and use multiple servings per day, that is certainly something to keep in mind. You wont find an isolate any cheaper than this. Period! Beware! Many proteins say isolate but they are actually blends...look at the cholesterol on the back and make sure there is no concentrate in it! It has no artificial sweeteners, hence it is probably the most healthy of many proteins. The only thing to consider is that the taste is rather bland because of this. But hey it's not all about the taste. Besides it doesnt taste bad, it just isn't as strong taste like most whey proteins.

12 of 13 people found the following review helpful:

5.0 out of 5 stars Near perfection, the best out there, don't bother with anything else, May 15, 2010

By 

M. Kulikowski (Michigan) - See all my reviews
(REAL NAME)   

This review is from: Whey Protein Isolate (Health and Beauty)

Now Foods is a brand carried in many health stores with a good reputation. This protein is unbeatable for a whey in my opinion. The chocholate which is the only one I have tried tastes like hot cocoa I think, but mix it with half or less of the reccomended amount of water for best taste. The only thing I can even say is that the flavoring is not strong so if you mix it with rolled oats or something else for extra nutrition it is somewhat bland. But that's an easy fix, add some cocoa powder and more Stevia or coconut or natural penaut butter or get creative. That can also be a good thing, it blends well with other flavors. I'm using coconut, cinnamon (improves blood sugar regulation), natural peanut butter, and a touch of sugar, plus oats. Going to try throwing in a bit of hemp protein for extra benefit and flax.
I would suggest cutting the serving in half, take a scoop from your current protein or 1/3cup. I do 3/4 of a serving and should be fine. Some people say 50g is great after a workout but any other time you can only absorb 30g give or take at a time. So cutting it in half gives you 25g per serving so just split it up. I'm mostly vegan (have the occasional fish or pizza,) with the exception of whey to get enough protein. I shoot for 100g a day so 2 servings of this give a bit over a month's supply but I break it up into 4 shakes. Also, if you get unflavored you get more protein so try that if you want. I almost did but was curious of the flavor and love it. Back before I was healthy I tried many whey's and most were nasty artificial concoctions with bad aftertaste. I did find one that was good but it was full of artificials.
Anyway, this cross flow microfiltered whey isolate is the best from what I've read. Lower cholesterol, flavor, and fat too. They just say it's not worth the extra price but with Now the extra price is miniscule. Just calculate the amount of protein in a bag compared to their whey blend and it's really close to the same price per gram. So both would be great but go for the best.
If you get the flavored it has Stevia which is an all natural zero calorie sweetener made like tea from a plant in the Amazon. It has about a teaspoon of fruit sugar too but that's only 4 or 5g. The only other ingredient is the flavoring. No artificial anything which in my opinion is best. I couldn't belive how hard it was to find a protein without crap in it. And price this per gram of protein compared to anything else, I don't think you'll find it much cheaper, no fillers here like miniscule doses of glutamine.
It my not mix as easliy as some but maybe that's because of being a pure isolate. I use a shaker bottle and don't notice any clumps, just see a few grains stuck to the side. Use a blender if your worried about it, I do so I can mix the other stuff in, then tranfer to a blender bottle to drink (has the whisk ball in it.) Getting a Blendtec Blender soon so my recipes will get interesting :p

5 of 5 people found the following review helpful:

5.0 out of 5 stars NOW Whey Protein Isolate is the best...GOODBYE GNC!!!! !, February 26, 2009

By 

All American Dude (Heart of the USA) - See all my reviews

Amazon Verified Purchase

This review is from: Whey Protein Isolate (Health and Beauty)

I have shopped around a lot for whey protein isolate. This NOW Whey Protein Isolate not only seems to be the BEST I have found (highest protein to choleserol and fat ratios), but also at the BEST price! I hope NOW Foods does not let it go to their heads and pump up their prices, as GNC has done over the last few years, because I otherwise plan to stay with the NOW brand FOREVER.

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