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Important Information
Safety Information
Use this product as a food supplement only. Do not use for weight reduction.
Ingredients
Calcium, Potassium, Phosphorus, Magnesium, Microfiltered Whey Protein Isolate (milk) (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides) and Soy Lecithin (<1%). Contains no sugar, salt, starch, yeast, wheat, gluten, corn, egg or preservatives.
Directions
Mix or blend 1 level scoop (28 g) into 4 to 8 oz. of cold water, milk or your favorite juice. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the ingredients.
Use this product as a food supplement only. Do not use for weight reduction.
Ingredients
Calcium, Potassium, Phosphorus, Magnesium, Microfiltered Whey Protein Isolate (milk) (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides) and Soy Lecithin (<1%). Contains no sugar, salt, starch, yeast, wheat, gluten, corn, egg or preservatives.
Directions
Mix or blend 1 level scoop (28 g) into 4 to 8 oz. of cold water, milk or your favorite juice. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the ingredients.
Product Description
Flavor: Unflavored | Size: 5 lbs
NOW® Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.* These qualities make NOW® Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy. Since 1968, NOW® has earned a valued reputation for producing quality products at reasonable prices. Our Quality Assurance and Quality Control teams of certified nutritionists, chemists and technicians thoroughly evaluate all products, processes, packaging and sources. Our responsiblity and pledge is to honestly and accurately label quality products that are fresh, potent and effective.
Product DetailsFlavor: Unflavored | Size: 5 lbs
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Customer Reviews
Most Helpful Customer Reviews
183 of 186 people found the following review helpful
Amazon Verified Purchase
Please be aware: This product may have some differences since I originally wrote this review, nearly 3 years ago. Please check product info.
1) PURITY: It has one ingredient, whey protein isolate. May the perfectionist in you rejoice! Edit: Since my original review soy lecithin has been added.
2) SOLUBILITY: It dissolves super easy. A 3-second whiz in the blender is enough, or about 30 seconds of stirring.
3) DRINKABILITY: It lends absolutely NO texture to whatever liquid you add it to. If you mix it with water, the finished product retains the viscosity of water! I was shocked at it's textural neutrality, unlike soy isolate, which has a chalky mouth-feel, (yuck!)
4) VERSATILITY: It's 99% tasteless. (Somewhat like if you put a teaspoon of skim milk in a glass of water, lol) You can add it to almost ANYTHING! (EXCEPT HOT LIQUIDS, THE PRODUCT WILL IRREVERSIBLY CURDLE! As a side note, acid does NOT curdle the protein. I've even added it to straight lemon juice without curds forming. But whey flavored lemonade isn't my cup of tea.)
5) MESS-RESISTANT: It's not a super-fine powder like corn starch or soy isolate, but more the texture of pancake mix, if you catch my drift; you won't make a dusty mess!
6) ECONOMY: At $2.00 (or more) for a dozen egg whites (~50g protein therein) you're paying 4 cents per gram of that egg protein. The 10lb bag of whey isolate gives you ~4050g of protein for (after shipping) $86.00, or 2.1 cents per gram of protein! Half the price of egg whites!
I love you, NOW FOODS!
1) PURITY: It has one ingredient, whey protein isolate. May the perfectionist in you rejoice! Edit: Since my original review soy lecithin has been added.
2) SOLUBILITY: It dissolves super easy. A 3-second whiz in the blender is enough, or about 30 seconds of stirring.
3) DRINKABILITY: It lends absolutely NO texture to whatever liquid you add it to. If you mix it with water, the finished product retains the viscosity of water! I was shocked at it's textural neutrality, unlike soy isolate, which has a chalky mouth-feel, (yuck!)
4) VERSATILITY: It's 99% tasteless. (Somewhat like if you put a teaspoon of skim milk in a glass of water, lol) You can add it to almost ANYTHING! (EXCEPT HOT LIQUIDS, THE PRODUCT WILL IRREVERSIBLY CURDLE! As a side note, acid does NOT curdle the protein. I've even added it to straight lemon juice without curds forming. But whey flavored lemonade isn't my cup of tea.)
5) MESS-RESISTANT: It's not a super-fine powder like corn starch or soy isolate, but more the texture of pancake mix, if you catch my drift; you won't make a dusty mess!
6) ECONOMY: At $2.00 (or more) for a dozen egg whites (~50g protein therein) you're paying 4 cents per gram of that egg protein. The 10lb bag of whey isolate gives you ~4050g of protein for (after shipping) $86.00, or 2.1 cents per gram of protein! Half the price of egg whites!
I love you, NOW FOODS!
444 of 469 people found the following review helpful
By L. Cox
I'm a personal trainer, nutritionist, and former bodybuilder. The pure unflavored whey protein isolate is definitely the best protein powder you can find. There are many health benefits to using whey protein, but with all of the artificial sweeteners and additives in most powders, those health benefits are ruined. Insulin sensitivity is a major factor when it comes to burning fat and building muscle. Lack of insulin sensitivity is the reason for sugar cravings and getting the shakes when you don't have your Coke or Pepsi everyday. Whey protein is proven to improve insulin sensitivity more than any other protein source, but common additives like Acesulfame and Aspartame cause insulin secretion much like sugar, and that diminishes the whey's ability to increase insulin sensitivity. The key to burning fat 24 hours a day is to keep your insulin in a low to moderate range, and avoiding spikes.
As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look. Believe me, women definitely prefer the lean old school bodybuilder look over the bloated pot belly gorilla look of the modern bodybuilder.
So my recommendation for a good protein shake for not only weight loss, but fat loss, and muscle gain; is a scoop of pure whey isolate, a little xylitol, and some plain natural cocoa. The whey kills your appetite and keeps your insulin low, the cocoa is a strong antioxidant and increases serotonin to fight hunger and boost your mood, and the xylitol makes it sweet without causing any insulin secretion in your body. It isn't the greatest tasting shake in the world, but it's still pretty good and it makes losing fat much easier. Having that shake with a small meal a few times a day is an easy way to put your body into a positive nitrogen balance, which means your body is burning fat and building muscle.
As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look. Believe me, women definitely prefer the lean old school bodybuilder look over the bloated pot belly gorilla look of the modern bodybuilder.
So my recommendation for a good protein shake for not only weight loss, but fat loss, and muscle gain; is a scoop of pure whey isolate, a little xylitol, and some plain natural cocoa. The whey kills your appetite and keeps your insulin low, the cocoa is a strong antioxidant and increases serotonin to fight hunger and boost your mood, and the xylitol makes it sweet without causing any insulin secretion in your body. It isn't the greatest tasting shake in the world, but it's still pretty good and it makes losing fat much easier. Having that shake with a small meal a few times a day is an easy way to put your body into a positive nitrogen balance, which means your body is burning fat and building muscle.
70 of 73 people found the following review helpful
5.0 out of 5 stars
Great Protein Source for Weight Loss Surgery Patients or Lactose Intolerant
December 2, 2007
By T. Sullivan
Flavor Name:Unflavored (Mega Pack)| Size Name:10 lbs.|Amazon Verified Purchase
I was a bit skeptical about using this to supplement my protein needs. It mixes easily in a blender, and you really can mix it with nearly everything. I use it to thicken up soups, in smoothies, and I sprinkle some in oatmeal and cold cereals.
Because I need at least 100 grams of protein each day, I find it hard to do that without driving up my fat, cholesterol, and caloric intake. I began using whey protein several years ago, but my lactose intolerance has also gotten considerably more sensitive. Using this product 2-3 times each day has helped me to maintain my protein needs without ANY of the usual side affects from whey protein (without isolate). The price is more than reasonable, and nearly 30 grams protein per serving makes this the perfect protein supplement for people like me.
Because I need at least 100 grams of protein each day, I find it hard to do that without driving up my fat, cholesterol, and caloric intake. I began using whey protein several years ago, but my lactose intolerance has also gotten considerably more sensitive. Using this product 2-3 times each day has helped me to maintain my protein needs without ANY of the usual side affects from whey protein (without isolate). The price is more than reasonable, and nearly 30 grams protein per serving makes this the perfect protein supplement for people like me.
Most Recent Customer Reviews
5.0 out of 5 stars
Best investment EVER - So long O.N. Gold Standard!
Review from a 25 y.o. female who exercises moderately about 5 days a week.
I am a firm believer that carbs are from the devil and protein is crucial to your health and... Read more
I am a firm believer that carbs are from the devil and protein is crucial to your health and... Read more
Published 32 minutes ago by Nikkita J. Polk
5.0 out of 5 stars
Fantastic Whey Isolate
I've bounced around between most of the "major name" whey proteins over the years and lately landed on NOW foods. Read more
Published 1 day ago by Sigalert
4.0 out of 5 stars
Like the result, not the taste
Love, love, love the results I get with this powder. Best stuff I've ever used. However, the 'unflavored' is actually more moldy chalk flavored. Read more
Published 1 day ago by L. Slade
5.0 out of 5 stars
Cheap protein
This is great stuff. I prefer mine mixed with some orange juice and a banana (sometimes some strawberries as well). It just gives the smoothie a creamy taste. Read more
Published 1 day ago by Seth Doull
5.0 out of 5 stars
Great Product!
Great price and great product! I have read some reviews saying that this product tastes nasty, but I don't agree. Read more
Published 1 day ago by Michael F. Carr
5.0 out of 5 stars
The building blocks of Life!
This is awesome. It mixes seamlessly into ANY food. Oatmeal, pancakes, every kind of smoothie, and lately I just mix it into a shot of milk after every workout. Read more
Published 4 days ago by I. Khatib
5.0 out of 5 stars
Great Product
No flavor, just right for those folks that like a vegetable shake that doesn't have a sweet taste of flavored protein.
Published 4 days ago by Alex Kruchkow
1.0 out of 5 stars
THIS S*** TASTE AWEFUL!!!
OK, so, to be honest, i am a very lazy person, but this protein made me have to come up here and say something. Read more
Published 5 days ago by uniquegel
5.0 out of 5 stars
just what i was looking for
pure, flavorless, low calories,100% whey protein, no fillers. We can add whatever flavor we want or have it just as it comes plus milk(that's how i take it) or water. Read more
Published 5 days ago by JADER L S PROTE
5.0 out of 5 stars
Superb
This whey protein is golden! It appears to be expensive at first, but if you were to calculate the amount you are paying per gram of protein (who cares about the small amounts of... Read more
Published 6 days ago by Cray Jay
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