Now Foods WHEY PROTEIN

by Now Foods

Product Features

• 1 Pounds Powder
• Serving Size: 1 scoop (28 g)
• 16 Servings Per Container

Product Description

Flavor: Unflavored | Size: 1.2 lbs

100% Pure Mixes Instantly Microfiltered High in Branch Chain Amino Acids Natural Unflavored All Natural - No Aspartame, No Sucralose, No Acesulfame-K Voted 2005 and 2006 Whole Foods Magazine ?Best Sports Supplement? NOW? Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism. These qualities make NOW? Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

Product Details

• Product Dimensions: 6 x 5 x 4 inches ; 3.4 ounces
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• ASIN: B0013OWAB4
• UPC: 733739021724
• Item model number: 2172
• Average Customer Review: 4.6 out of 5 stars  See all reviews (209 customer reviews)
• Amazon Best Sellers Rank: #1,191 in Health & Personal Care (See Top 100 in Health & Personal Care)
  • #34 in Health & Personal Care > Diet & Nutrition > Nutrition Bars & Drinks > Nutrition Drinks & Shakes > Nutrition Shakes

Customer Reviews

Most Helpful Customer Reviews

283 of 298 people found the following review helpful:

5.0 out of 5 stars The Best Protein, August 12, 2008

By 

L. Cox "Former Monster" (USA) - See all my reviews
(REAL NAME)   

This review is from: Now Foods WHEY PROTEIN (Health and Beauty)

I'm a personal trainer, nutritionist, and former bodybuilder. The pure unflavored whey protein isolate is definitely the best protein powder you can find. There are many health benefits to using whey protein, but with all of the artificial sweeteners and additives in most powders, those health benefits are ruined. Insulin sensitivity is a major factor when it comes to burning fat and building muscle. Lack of insulin sensitivity is the reason for sugar cravings and getting the shakes when you don't have your Coke or Pepsi everyday. Whey protein is proven to improve insulin sensitivity more than any other protein source, but common additives like Acesulfame and Aspartame cause insulin secretion much like sugar, and that diminishes the whey's ability to increase insulin sensitivity. The key to burning fat 24 hours a day is to keep your insulin in a low to moderate range, and avoiding spikes.

As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look. Believe me, women definitely prefer the lean old school bodybuilder look over the bloated pot belly gorilla look of the modern bodybuilder.

So my recommendation for a good protein shake for not only weight loss, but fat loss, and muscle gain; is a scoop of pure whey isolate, a little xylitol, and some plain natural cocoa. The whey kills your appetite and keeps your insulin low, the cocoa is a strong antioxidant and increases serotonin to fight hunger and boost your mood, and the xylitol makes it sweet without causing any insulin secretion in your body. It isn't the greatest tasting shake in the world, but it's still pretty good and it makes losing fat much easier. Having that shake with a small meal a few times a day is an easy way to put your body into a positive nitrogen balance, which means your body is burning fat and building muscle.

75 of 75 people found the following review helpful:

5.0 out of 5 stars THE Perfect Protein, January 18, 2010

By 

Doctor Keys "Peter" (Louisiana USA) - See all my reviews

Amazon Verified Purchase

This review is from: Now Foods WHEY PROTEIN (Health and Beauty)

1) PURITY: It has one ingredient, whey protein isolate. May the perfectionist in you rejoice!

2) SOLUBILITY: It dissolves super easy. A 3-second whiz in the blender is enough, or about 30 seconds of stirring.

3) DRINKABILITY: It lends absolutely NO texture to whatever liquid you add it to. If you mix it with water, the finished product retains the viscosity of water! I was shocked at it's textural neutrality, unlike soy isolate, which has a chalky mouth-feel, (yuck!)

4) VERSATILITY: It's 99% tasteless. (Somewhat like if you put a teaspoon of skim milk in a glass of water, lol) You can add it to almost ANYTHING! (EXCEPT HOT LIQUIDS, THE PRODUCT WILL IRREVERSIBLY CURDLE! As a side note, acid does NOT curdle the protein. I've even added it to straight lemon juice without curds forming. But whey flavored lemonade isn't my cup of tea.)

5) MESS-RESISTANT: It's not a super-fine powder like corn starch or soy isolate, but more the texture of pancake mix, if you catch my drift; you won't make a dusty mess!

6) ECONOMY: At $2.00 (or more) for a dozen egg whites (~50g protein therein) you're paying 4 cents per gram of that egg protein. The 10lb bag of whey isolate gives you ~4050g of protein for (after shipping) $86.00, or 2.1 cents per gram of protein! Half the price of egg whites!

I love you, NOW FOODS!

35 of 35 people found the following review helpful:

5.0 out of 5 stars Great Protein Source for Weight Loss Surgery Patients or Lactose Intolerant, December 2, 2007

By 

T. Sullivan "Amazon Addict" (Twin Cities, United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Now Foods Whey Protein, Isolate Pure, 10-Pound (Health and Beauty)

I was a bit skeptical about using this to supplement my protein needs. It mixes easily in a blender, and you really can mix it with nearly everything. I use it to thicken up soups, in smoothies, and I sprinkle some in oatmeal and cold cereals.

Because I need at least 100 grams of protein each day, I find it hard to do that without driving up my fat, cholesterol, and caloric intake. I began using whey protein several years ago, but my lactose intolerance has also gotten considerably more sensitive. Using this product 2-3 times each day has helped me to maintain my protein needs without ANY of the usual side affects from whey protein (without isolate). The price is more than reasonable, and nearly 30 grams protein per serving makes this the perfect protein supplement for people like me.

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