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  • NOW Foods Whey Protein Isolate Pure, 1.2 -Pounds
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NOW Foods Whey Protein Isolate Pure, 1.2 -Pounds

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List Price: $28.56
Price: $19.98 ($16.65 / pound) & FREE Shipping on orders over $35. Details
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Unflavored
1.2 lbs
  • 1 Pounds Powder
  • Serving Size: 1 scoop (28 g)
  • 16 Servings Per Container

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NOW Foods Whey Protein Isolate Pure, 1.2 -Pounds + Expandex Modified Tapioca Starch Gluten Free(15oz))
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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Description

Flavor: Unflavored | Size: 1.2 lbs

100% Pure Mixes Instantly Microfiltered High in Branch Chain Amino Acids Natural Unflavored All Natural - No Aspartame, No Sucralose, No Acesulfame-K Voted 2005 and 2006 Whole Foods Magazine ?Best Sports Supplement? NOW? Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism. These qualities make NOW? Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

Product Details

Flavor: Unflavored | Size: 1.2 lbs
  • Product Dimensions: 6 x 5 x 4 inches ; 1.2 pounds
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • ASIN: B0013OWAB4
  • UPC: 733739021724
  • Item model number: 2172
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (776 customer reviews)
  • Amazon Best Sellers Rank: #716 in Health & Personal Care (See Top 100 in Health & Personal Care)
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Customer Questions & Answers

Customer Reviews

Great product, no after taste and dissolved easily.
bruce
You can mix it very easily with just about anything, and it will not add flavors to your shakes or smoothies, etc.
Saving Sam
No nasty chemical taste from artificial sweeteners like some flavored protein powders have.
Lightning J

Most Helpful Customer Reviews

297 of 308 people found the following review helpful By Peter, Dr. Keys on January 18, 2010
Verified Purchase
Please be aware: This product may have some differences since I originally wrote this review, nearly 3 years ago. Please check product info.

1) PURITY: It has one ingredient, whey protein isolate. May the perfectionist in you rejoice! Edit: Since my original review soy lecithin has been added.

2) SOLUBILITY: It dissolves super easy. A 3-second whiz in the blender is enough, or about 30 seconds of stirring.

3) DRINKABILITY: It lends absolutely NO texture to whatever liquid you add it to. If you mix it with water, the finished product retains the viscosity of water! I was shocked at it's textural neutrality, unlike soy isolate, which has a chalky mouth-feel, (yuck!)

4) VERSATILITY: It's 99% tasteless. (Somewhat like if you put a teaspoon of skim milk in a glass of water, lol) You can add it to almost ANYTHING! (EXCEPT HOT LIQUIDS, THE PRODUCT WILL IRREVERSIBLY CURDLE! As a side note, acid does NOT curdle the protein. I've even added it to straight lemon juice without curds forming. But whey flavored lemonade isn't my cup of tea.)

5) MESS-RESISTANT: It's not a super-fine powder like corn starch or soy isolate, but more the texture of pancake mix, if you catch my drift; you won't make a dusty mess!

6) ECONOMY: At $2.00 (or more) for a dozen egg whites (~50g protein therein) you're paying 4 cents per gram of that egg protein. The 10lb bag of whey isolate gives you ~4050g of protein for (after shipping) $86.00, or 2.1 cents per gram of protein! Half the price of egg whites!

I love you, NOW FOODS!
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578 of 621 people found the following review helpful By L. Cox on August 12, 2008
I'm a personal trainer, nutritionist, and former bodybuilder. The pure unflavored whey protein isolate is definitely the best protein powder you can find. There are many health benefits to using whey protein, but with all of the artificial sweeteners and additives in most powders, those health benefits are ruined. Insulin sensitivity is a major factor when it comes to burning fat and building muscle. Lack of insulin sensitivity is the reason for sugar cravings and getting the shakes when you don't have your Coke or Pepsi everyday. Whey protein is proven to improve insulin sensitivity more than any other protein source, but common additives like Acesulfame and Aspartame cause insulin secretion much like sugar, and that diminishes the whey's ability to increase insulin sensitivity. The key to burning fat 24 hours a day is to keep your insulin in a low to moderate range, and avoiding spikes.

As for guys trying to build big muscles, insulin and growth hormone are very important for building muscle, but when one increases the other decreases. That's why professional bodybuilders use both insulin and HGH at the same so they can get the best of both worlds. Unless you want to pay $2,000 a month for prescription HGH and insulin, your best bet is to keep your insulin in a low to moderate range so you can gradually build solid permanent muscle while gradually lowering your body fat at the same time. Having a high carbohydrate protein shake immediately after your workouts do help build muscle by filling your muscles with glucose, and that's fine if you're going for the modern Ronnie Coleman look. The low sugar/insulin diet is best if you're going for the lean old school Scharzenegger look.
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118 of 137 people found the following review helpful By Kevin Vagen on January 10, 2013
Flavor Name: UnflavoredSize Name: 5 lbs Verified Purchase
A lot of the criticism levied against this product on here is unfounded. Is this powder the greatest thing ever? No. However much of the 'negatives' reflect customers who should not have purchased this product to begin with. I will attempt to explain why.

First off, people say that it is "too foamy" when blended. Well, maybe you should buy a protein powder with a chemical in it to inhibit foaming.
Second off, people say that it does not taste good. Well, maybe you should buy a protein powder with a chemical in it to taste like some artificial flavor.

This product has 2 ingredients in it, which is why I bought it. I think it's digusting how long the list is on a lot of the boutique powders, and if you ask a sales rep. what they do, they can only give you the company line- which is 90% of the time not even remotely medically accurate. It's basically cutting the stuff need to make more money. So, first ingredient here is Microfiltered Whey Protein. That's what you want, warts and all. Flavor, color, texture- if you wanted WPI- then deal with it. Second ingredient is Soy Lechithin which is less than 1% of the product (it says so on the packaging). That's for (brace yourself, big word coming up) emulsification. In other words, it keeps powder, well, powdery. It basically prevents the whey (milk product) from caking up or breaking down. It's basically in everything you eat.

Sorry to disappoint you that there isn't any more to talk about. Honestly, you can look up whey protein isolate on wikipedia- what it does, what it does not do. Try doing the same with all the rat poison ingredients in other stuff, and then write a review praising how good it is for you.
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