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For God, Country, and Coca-Cola Paperback – March 17, 2000
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Top Customer Reviews
The events that followed its invention - simply lead you to believe that "Coke" was BORN to be great. The first real global company I ever knew!!
I throughly enjoyed this book. I have wanted to purchase this book since it was first out in 1994. I am glad I waited. This version includes 30 management lessons that are worth the price of this book alone. I hope you enjoy this book as much as I did.
Businesss journalist Mark Pedergast writes an objective account of Coca-Cola's history from its inception to mass production to symbol of American purity, with the attitude of de-mythologising some of the stories the company has sold to the public. I found the writing not only to be clear and concise, but remarkably well told considering all of the footnotes, appendices, and citations that Mr. Pendergast has accumulated to tell his tale. While the myths that Coca-Cola was developed by some poor root doctor in some chemical accident and that Coke never had cocaine in it are dispelled not to illuminate the company as a sham or to be looked down upon, but with integrity for the achievments of the company, yet, at the same time, not ignoring Coke's influence on American way of life and the individual psyche (making for it, in actuality, a better history than Coke dreamed of). Certainly, the myths that the company purports seem to be as nice as Haddon Sundblom's Santa Clause paintings where, everyday is Christmas, America is pure, and stories are taken out of history and placed in a Neverland of happy endings. Mr. Pendergast does a wonderful job of placing Coca-Cola back into American history writing how a company, such as Coca-Cola, did not arise to power by accident or love by the American people, but by greed, shrewd marketing, and religious fervor for their product.Read more ›
On reading the book one is left with the feeling that Coca-Cola practically invented modern advertising and marketing as we know it.
Most Recent Customer Reviews
When starting out in the stock market, I knew that Coca Cola had to be in my portfolio. Warren Buffett enjoys a Coke every day, and other large organizations have huge percentages... Read morePublished 13 months ago by Joseph T. Page II
A most excellent account of Coca-Cola's early years with shocking details long forgotten and now hidden from public view.Published 17 months ago by Sean Samperi
Well researched and fairly even handed account from what I took away. Incredible how long this brand has been in existence. Read morePublished 23 months ago by Reader
One of the best books ever on capitalism and how a successful company gets and stays successful. I have used the the basic premise of this book many times in my business modelPublished on November 22, 2013 by Paul Vossen
TOO long and boring, NO pictures, why? I like Coke but I am not in the law business. And it WAS a long Time ago!Published on November 9, 2013 by M. Mueller
This is a fun book filled with lots of information and history about the Coca-Cola Company. It is written in chronological order, narrative-style and is well-done.Published on September 3, 2013 by Don Strawser
I read the book over several days and was amazed at the level of detail and research that backed it up. It is almost unimaginable that one company could engender so much story. Read morePublished on May 23, 2013 by William H. Schubart
I bought this book to answer the question of how it was that this company (Coca-Cola) will reach the place it is today. The answer lies in its pages. Read morePublished on March 3, 2013 by Eric Mascarin Perigault
Great book, I loved it and read it in just a few hours. Maybe I've always been more of a fan of Coca-Cola than I had thought.Published on February 17, 2013 by LGF