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For God, Country, and Coca-Cola Paperback – March 17, 2000


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Product Details

  • Paperback: 664 pages
  • Publisher: Basic Books; Enlarged 2nd edition (March 17, 2000)
  • Language: English
  • ISBN-10: 0465054684
  • ISBN-13: 978-0465054688
  • Product Dimensions: 9.2 x 6.2 x 1.8 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #498,450 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Detailed and marvelously entertaining." -- Los Angeles Times

About the Author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

More About the Author

I am the author of six books of critically acclaimed non-fiction. The latest is JAPAN'S TIPPING POINT: CRUCIAL CHOICES IN THE POST-FUKUSHIMA WORLD, a short book on a huge topic. Can Japan radically shift its energy policy, become greener, more self-sufficient, and avoid catastrophic impacts on the climate? In the post-Fukushima era, Japan is the "canary in the coal mine" for the rest of the world. I arrived in Japan exactly two months after the Fukushima meltdown. This book is the account of my trip and my alarming conclusions. INSIDE THE OUTBREAKS, is a history of the CDC's Epidemic Intelligence Service. The others are UNCOMMON GROUNDS, the history of coffee, FOR GOD, COUNTRY & COCA-COLA, the history of the soft drink, MIRROR MIRROR, a history of mirrors, and VICTIMS OF MEMORY, a book about so-called recovered memories. One critic called me "the ultimate freelance journalist with an eclectic mind." I suppose he meant that I write about whatever interests me. I prefer to call myself an independent scholar, since my books are heavily researched. I joke that I should have earned an honorary Ph.D for each of them in their respective subjects. What my books all have in common is that they cover subjects that matter. In my small way, I hope to make the world a somewhat saner, safer place. I'm not sure if my children's book, JACK AND THE BEAN SOUP, will make the world a better place, but I hope it makes it a bit more humorous. The book is a fractured fairytale -- basically, an elaborate fart joke, though it does explain how evil came to the earth and the origin of thunder! I live in Vermont with my wife and dog, and I like to hear from readers. For more information on my books, see www.markpendergrast.com.

Customer Reviews

4.4 out of 5 stars
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Very enjoyable and well written.
Lehigh History Student
Where everyone flies Delta, shops at Rich's & drinks Coca-Cola !
Clayton L. Edmunds
Great book, I loved it and read it in just a few hours.
L. G. Felipak

Most Helpful Customer Reviews

48 of 52 people found the following review helpful By KC on July 31, 2000
Format: Paperback
Since my father was in the soft drink business for over 30 years -- he was a chemist for The Coca-Cola Company when I was born, and I believe we were the only kids on the block allowed to consume all the soda pop we desired, since we had cases of it in our garage -- I have always had an interest in the history of soda pop, and of The Coca-Cola Company in particular. I believe that even if the reader of this book was only marginally interested in Coke, he or she would be swept up in this well-researched and written book. Mark Pendergrast is a terrific writer -- this book reads like a compelling novel, and will be VERY difficult for the first-time reader to put down! I especially enjoyed the chapters on Coke's influence during WWII, as well as the "New Coke" debacle of the 1980's (the chapter is titled "The Worst Marketing Blunder of the Century"). Not to mention that the world-famous "secret formula" is revealed in this book as well! The only bone I have to pick with this edition is the lack of photos (which were in the first edition of this book). In a historical work like "For God, Country, and Coca-Cola" a photographic reference is absolutely necessary! Still a great read, though!P.S. I'm ordering a copy for my dad (who was a collegue of Coke president & CEO Roberto Goizueta in the 50's and 60's) - I know he'll get a kick out of it!
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15 of 15 people found the following review helpful By J. Green VINE VOICE on October 23, 2003
Format: Paperback
Basically, this is a book on the history of Coca-Cola, with some really good information on the cola industry as a whole. Well-researched, and well-written, I enjoyed this book. It was especially interesting to see the honesty in regard to the cocaine and caffiene content issues that Coke had to deal with, and later the "New Coke" fiasco. My only complaint would be with the length and that its a bit slow moving. The people involved certainly aren't very likeable, but the author does a good job of putting everything into a proper historical context. It even has the "secret formula" for the drink, which I found interesting just to know what I'm drinking.
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16 of 17 people found the following review helpful By Murtaza Shehabi on September 12, 2000
Format: Paperback
There is very little thought given to the role a "bottle of soda" plays in our lives. Reading the book, one can appreciate that brands like Coca-Cola, mean more than just a drink. How "brand-emotions" subconsciously carve a place inside you. The content is very well researched and has adequate information to grip the reader's attention to acquire more knowledge of, one of America's strongest and most successful brand names!
The events that followed its invention - simply lead you to believe that "Coke" was BORN to be great. The first real global company I ever knew!!
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6 of 7 people found the following review helpful By "azalrac" on April 27, 2000
Format: Paperback
This is a must read for Coca-Cola fans. Not only do you learn the history of Coca-Cola, you also get a refresher on your American History. The book reads very easily and is entertaining even.
I throughly enjoyed this book. I have wanted to purchase this book since it was first out in 1994. I am glad I waited. This version includes 30 management lessons that are worth the price of this book alone. I hope you enjoy this book as much as I did.
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2 of 2 people found the following review helpful By JFMopin on September 22, 2008
Format: Paperback
Extensive and enlightening. Coke is not only a product, it is America in a bottle. This book is a history book and a handbook of marketing. English is spoken around the world thanks to Coke, and the title shows how much Americans consider this to be a due.
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2 of 2 people found the following review helpful By Chirag on December 10, 2005
Format: Paperback
Apart from being the most excellent and comprehensive history of Coca-Cola. It is a most invaluable book for a marketeer, as it chronicles the marketing innovations that Coca Cola pioneered from Liability Insurance, product placement, stress on promotions to point of sale merchandising.

On reading the book one is left with the feeling that Coca-Cola practically invented modern advertising and marketing as we know it.
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6 of 8 people found the following review helpful By rareoopdvds VINE VOICE on January 17, 2002
Format: Paperback
Coca-Cola, the great American soft drink that suggested to millions of Americans, "have a coke and a smile." Perhaps reading this well documented history of the company, you may not be smiling about Coke, but rather that this book is such a good read that its difficult to put down.
Businesss journalist Mark Pedergast writes an objective account of Coca-Cola's history from its inception to mass production to symbol of American purity, with the attitude of de-mythologising some of the stories the company has sold to the public. I found the writing not only to be clear and concise, but remarkably well told considering all of the footnotes, appendices, and citations that Mr. Pendergast has accumulated to tell his tale. While the myths that Coca-Cola was developed by some poor root doctor in some chemical accident and that Coke never had cocaine in it are dispelled not to illuminate the company as a sham or to be looked down upon, but with integrity for the achievments of the company, yet, at the same time, not ignoring Coke's influence on American way of life and the individual psyche (making for it, in actuality, a better history than Coke dreamed of). Certainly, the myths that the company purports seem to be as nice as Haddon Sundblom's Santa Clause paintings where, everyday is Christmas, America is pure, and stories are taken out of history and placed in a Neverland of happy endings. Mr. Pendergast does a wonderful job of placing Coca-Cola back into American history writing how a company, such as Coca-Cola, did not arise to power by accident or love by the American people, but by greed, shrewd marketing, and religious fervor for their product.
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