The products I tried on my wood floors before Rejuvenate include Bona, Quick Shine, and Orange Glo. Orange Glo and Quick Shine shined the floors nicely, but didn't cover scratches hardly at all, and wore off the floor very quickly. Bona was useless, except for the great mop which I now use to apply Rejuvenate. Cynical about advertising, especially "TV products," I assumed Rejuvenate did about the same thing and no more. NOT TRUE! Although a bit more spendy than some other products, I'd pay twice this price for it.
Rejuvenate did a good job of covering scratches from the pets, and left a brilliant, very-long-lasting shine with only one application. It also covered scuffs from chairs constantly moving across the hardwood floor. The color, consistency and application are the same as Orange Glo and Quick Shine, but Rejuvenate is indeed a very different product. I don't often jump up and down about cleaning products, but Rejuvenate does such a good job I decided I didn't need to do pricey refinishing, although people are fooled all the time into thinking I did. Very highly recommended.
I got the kit for less than $18 at a local linen store, but it's hard to find offline. Easier to just order it online.