Customer Reviews

Forbes Greatest Business Stories of All Time

5 star:		(13)
4 star:		(3)
3 star:		(5)
2 star:		(0)
1 star:		(1)

 

 

A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.

From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.

I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.

The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.

An enjoyable read and a good reference.

Also read "Lessons from the Top" and "Radical Marketing"

I found the stories in the book very interesting. They covered a a wide spectrum of industries and spanned over a long time frame. The stories clearly illustrated the most important business figures of the particular time and industry.

However, I thought the stories were lacking in detail to make it truly a great read. After reading the book, I felt that I was introduced to the great figures in business. But to know them better, I have to read another book.

For example, I knew something about Henry Ford before reading the book. In the story about Henry Ford, I found it superficial. However, in other stories that I was not familiar with the protagonist, like McGowan, I found the story illuminating. I never knew the telecommunications business could be so interesting.

As such, I recommend this book to people who wants to know some of the greatest people in business. But to those who want to find out about the secrets to their success, the answer will lie in other more detailed books.

Each chapter offers a profile of a major contributor to the evolution of American business history, beginning with one of my ancestors, Robert Morris (America's "first real businessman"), and concluding with Bill Gates ("Microsoft's cofounder and guiding spirit"). In between, Gross and his associates also examine other great leaders such as McCormick, Rockefeller, Morgan, Ford, Merrill, Sarnoff, Disney, Johnson, Ogilvy, Kroc, Wilson, Ash, Walton, and McGowan as well as major corporations such as American Express, Intel, Harley-Davidson, and Kohlberg Kravis Roberts & Co. The reader is told, "This book is about heroes" and it really is.

Using the most effective strategies and devices of a storyteller, the authors examine biographical information within an historical context, sustaining interest with anecdotes while providing insights as to the causes and effects of each subject's accomplishments. For Morris, essentially the economic survival of thirteen colonies during their struggle for independence. For McCormick, the industrialization of agriculture. For Rockefeller, the creation and development of the modern corporation. For Morgan, saving a nation's financial system. For Ford, mass-producing affordable personal transportation. For Merrill, broadening the base of stock ownership to include those, among others, for whom the Ford Motor Company manufactured automobiles. Each of the other "heroes" discussed made equally important contributions.

A brief review such as this can only suggest (albeit inadequately) the wealth of information to be found in Greatest Business Stories of All Time. The prose has snap, crackle, and pop. The focus is crystal clear. The lessons to be learned from the careers examined are of incalculable value. Although this book will be of interest to almost anyone, it will have special importance for school, college, and university students who may sometimes wonder if there are any "secrets to success." The answer is yes. The specifics are to be found in the lives of those who are discussed in Greatest Business Stories of All Time.

Im a regular reader of Forbes Magazine, and theres nothing i love more then reading about inspirational stories of entrepreneurs, businessmen, tycoons etc so i picked up this book thinking its by "Forbes" so it must have some great stories. I also rely on Amazon.com reviews for my purchases, so everything i say is from the bottom of my heart...

But im sorry you would not believe how BORING this Book actually turned out to be. The writing style of Daniel Gross, is well "Grossly Boring", Unispirational, unmoving and generally a waste of your money and time.

As far as im concerned:

This Book will NOT inspire you, It will not motivate you, it wont even make you appreciate the Great accomplishments of the very people it writes about.

It is a diservice to the personalities it talks about, and is a diservice to Forbes. Very disapointed, im just hoping to flog it for whatever i can get.

Finally i would advise anyone who is genuinely interested in the personalities this Book writes about to do a GOOGLE search and read about them from there, because you will probably learn and appreciate more that way.

The distinct brown box arrived and I tore open the packaging! I had eagerly awaited the arrival of this book and I wasted no time in diving into the pages.
I started typing an illustrative review of what I thought about each "chapter", but I think that I will cut away the fluff and just let you know what I thought.

Out of the 20 businesses that the book profiles, I thought that on the most part 13 of them were just plain boring. I tried to read the book in one shot but found myself falling asleep as I trudged through the pages. A better way to read the book, I discovered, was to read it chapter by chapter, on different days and at different times.

You will gain insights into the different companies, which will enable you to appear insightful when participating in conversations, unfortunately your knowledge will be rather skin deep as the book does not probe very far beneath the surface.

The book enabled me to sort through the stories, pick the best ones, and now I will go out and buy other books which are about those companies or people that interested me, (such as David Ogilvy). I also found that the book made great use of language and I was always equipped with a pen, writing down and looking up numerous words.

This is a great effort by the people at Forbes to categorize historical business trends. They do a wonderful job telling us various stories from the founding days of the United States to Henry Ford to modern day America. They are all very interesting and very well researched stories. The writing is easy to read and interesting and you will want to hear more. I am hoping they put out another one because there are many great stories to tell and this is only the beginning. Highly recommend whether you are interested in business, economics or history.

This is a quick read of 20 different stories that have historically and tremendously impacted all of us. This book is inspirational and instructional in content, and although I had heard many of these stories before I gleaned many ideas for my own business. The other issue I noticed is that these stories impacted the world and they all took place right here in the US, yet they continue to influence globalization today.

I'm not a business-minded person, but after reading so many reviews here that complained about how _boring_ this book is, I picked it up and read thru one story -- about Ray Kroc and the founding of the McDonald's restaurants.

And what a great read! Such a quirky story, to follow the progress of the first guy to figure out the concepts behind assembly line fast food. Did you ever wonder how and why the food at McDonalds tastes the same everywhere? Or why every facility looks familiar?

Nowadays, factory-assembly line food production is old news to our jaded modern palates. But in the 1950s and earlier, it was innovative. And Ray Kroc was a pioneer in the development of the franchise restaurant. He made his millions scouting real estate locations for franchisees. And then he made their leases dependent upon their adherence to his ideas about what a McDonald's restaurant should be.

This was definitely a great story and an interesting read. I recommend this book.

I don't consider the material very interesting to read. They are facts not stories. The material could be written better.

This book was very inspiring. It is a very quick read because all of the biography is concise and to the point. Some of the people I had never heard of before and that made it all the more interesting. I don't know whether I would have called it the greatest business stories of all time or not but they certainly are up among the best. Every story was great and very interesting telling how they started and where they finished up. Also how people borrowed huge sums of money in order to buy a business that wasn't making money at the time only to turn them around. Like the guys at Harley for example putting together $1 million of their own and then borrowing $81 million to buy the company. Unbelievable.

Everyone who reads this will enjoy it as it was written very well. You will learn some valuable business and marketing concepts from the leaders of industry. Anyone will enjoy this one especially if you don't have the time to read a long biography. This is a great place for someone to start if they haven't been much of a reader of biographies because this is full of true life people overcoming against the odds!