If you are at all interested in the future of journalism in a digital age, Forbes has cracked the code. This book is filled with loads of practical and strategic advice. Specifically re-aligning your current editorial assets to become "thought leaders" on social media, and the need for developing a smart CMS that reflects your strategic intentions. Some of it is self-congratulating at times, but well-deserved. This is a must read for anyone interested in how to run a media company.
We blog and publish, often with very dated views of audience and opportunity to engage readership. The fact that we can engage readers by name today varies considerably from when Forbes et al came into existence. We may use Wordpress or other blogging services, but how often do we write with interactions in mind?
This short work about transforming from a printed publication to one in which all mediums count, and some provide opportunities to interact directly with readership - and be measured by them - was insightful.
I am an unabashed admirer of the Forbes model, and have learnt a lot from DVorkin's blog on Forbes dot com itself. It's a great new media model. Unlike just about everything else, Forbes is truly bipartisan; in fact it allows the author to express his/her brand. This means that we can have articles with opposing viewpoints on the same issue. The writer is the brand that communicates directly to its readers, whilst Forbes is the umbrella brand that nurtures anyone who can attract an audience without defamation and foul language.
The only negative is that the "book" aggregates the insights of a collection of articles that are available for free on Forbes dot com itself. In fact, the website will update you periodically for free. For the convenience of collecting the articles under one heading, it is worth paying a few dollars, since you can read the whole lot on an airplane trip.
I think the Forbes model can work superbly for op-eds by people who think deeply after the fact, as against for the 24/7 news cycle, which is simply a barrage of information. The latter is better handled by passive watching of television. This is a short book, well worth reading.