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Editorial Reviews
From Publishers Weekly
This is corporate history with the top down-a breezy, upbeat, illustrated cruise through the 100 years since the first Ford Motor Company's incorporation and its release of the Model A in 1903. Banham, who has produced similar corporate histories (Coors: A Rocky Mountain Legend, etc.), skims past the historical context of the Ford Century, but the author skips none of the debit entries on Ford the man, not even his anti-Semitism and bouts of flinty noblesse oblige during the Depression, although he does avoid most of the company's labor-management potholes. After devoting much space to Henry Ford, Banham describes his successors, including Henry II, McNamara, Iacocca, Nasser. Most of these CEOs take a bow for globalizing Ford through acquisitions (Lincoln, Mazda, Volvo, Jaguar, Land Rover) and for benchmarks in marketing and engineering, including the Edsel. Banham wisely pauses in the middle of this management hagiography and gives over the story to the cars themselves in an illustrated centerpiece of 25 "Heart and Soul" Fords (along with models from Volvo et al.)-most with marketing case summaries and social history. Studded with more than 500 images, including early photos of production lines, advertisements and the automobiles themselves, this volume is a nice road trip for Ford marque buffs, but on the whowle it comes off as a glossy, self-congratulating corporate history.
Copyright 2002 Reed Business Information, Inc.
From Booklist
The Ford Model T changed the way America lived--almost everyone could now own a car. And when Henry Ford devised the assembly line method of car building so that more Fords could be produced, American industry was also changed. Next year marks the 100th anniversary of the founding of Ford Motor Company, and this large-format visual history of the company is tied to the planned worldwide celebration. Banham, a business journalist and book author, writes engaging text that is certainly not overshadowed--but, instead, supported--by the vast illustrations. More than 500 photos have been culled from private collections and the Ford archives, and they are used to great effect as Banham charts the growth of one of the most significant companies in the world. Of particular delight is the "Special Collectors Section," which profiles 25 "vehicles that have generated excitement and inspired passion," from the 1914 Model T to the 1991 Explorer. (For a dark chapter in Ford history, see Thomas E. Bonsall's Disaster in Dearborn: The Story of the Edsel, reviewed in this issue on p.554). Brad Hooper
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
This is corporate history with the top down-a breezy, upbeat, illustrated cruise through the 100 years since the first Ford Motor Company's incorporation and its release of the Model A in 1903. Banham, who has produced similar corporate histories (Coors: A Rocky Mountain Legend, etc.), skims past the historical context of the Ford Century, but the author skips none of the debit entries on Ford the man, not even his anti-Semitism and bouts of flinty noblesse oblige during the Depression, although he does avoid most of the company's labor-management potholes. After devoting much space to Henry Ford, Banham describes his successors, including Henry II, McNamara, Iacocca, Nasser. Most of these CEOs take a bow for globalizing Ford through acquisitions (Lincoln, Mazda, Volvo, Jaguar, Land Rover) and for benchmarks in marketing and engineering, including the Edsel. Banham wisely pauses in the middle of this management hagiography and gives over the story to the cars themselves in an illustrated centerpiece of 25 "Heart and Soul" Fords (along with models from Volvo et al.)-most with marketing case summaries and social history. Studded with more than 500 images, including early photos of production lines, advertisements and the automobiles themselves, this volume is a nice road trip for Ford marque buffs, but on the whowle it comes off as a glossy, self-congratulating corporate history.
Copyright 2002 Reed Business Information, Inc.
From Booklist
The Ford Model T changed the way America lived--almost everyone could now own a car. And when Henry Ford devised the assembly line method of car building so that more Fords could be produced, American industry was also changed. Next year marks the 100th anniversary of the founding of Ford Motor Company, and this large-format visual history of the company is tied to the planned worldwide celebration. Banham, a business journalist and book author, writes engaging text that is certainly not overshadowed--but, instead, supported--by the vast illustrations. More than 500 photos have been culled from private collections and the Ford archives, and they are used to great effect as Banham charts the growth of one of the most significant companies in the world. Of particular delight is the "Special Collectors Section," which profiles 25 "vehicles that have generated excitement and inspired passion," from the 1914 Model T to the 1991 Explorer. (For a dark chapter in Ford history, see Thomas E. Bonsall's Disaster in Dearborn: The Story of the Edsel, reviewed in this issue on p.554). Brad Hooper
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
Product Details
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