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This book was a big disappointment.
Well, I read as much as I could get through of this book then after a couple hours couldn't take any more and bought the kindle version of American Icon.
I purchased the book " Ford Motor Company, The Greatest Corporate Turnaround in U.S. History" written by Mr. Geyer.
This book is full of strange turns of phrase, weird quotations from song titles and is badly in need of an editor. Read morePublished 12 months ago by Kevin
The book had a lot of typo and grammatical errors and a few malapropisms (e.g., a mention twice of people jettisoning to Detroit). Read morePublished 14 months ago by Victor F. Figurelli
This book had alot of information, but was presented rather poorly. I was disappointed with it. A much better read on the subject is "American Icon" by Bryce Hoffman.Published on April 16, 2012 by Bob
This book was loaned to me by a friend, so I wasn't certain what to expect. Frankly, I found it "difficult to put down". Read morePublished on December 30, 2011 by Mary Williams
I found this book to be an insightful review of Ford Motor Company's history followed by the remarkable turnaround under Mr. Mulally's brilliant leadership. Read morePublished on November 6, 2011 by Joyce A. Callahan
I have just finished Gerhard Geyer's book on the remarkable recovery at Ford Motor Company. The book is written from the viewpoint of a knowledgeable industry insider and provides... Read morePublished on October 17, 2011 by car industry student
I have been in the business world all my live and a resident of Michigan for 78 years. From 1951 to 1955 I went to college in Detroit the Auto Capital of the world. Read morePublished on October 14, 2011 by Don "DuDon"