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Ford Motor Company: The Greatest Corporate Turnaround In U.S. History Paperback – June 6, 2011


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Ford Motor Company: The Greatest Corporate Turnaround In U.S. History + American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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Product Details

  • Paperback: 518 pages
  • Publisher: CreateSpace Independent Publishing Platform (June 6, 2011)
  • Language: English
  • ISBN-10: 1460975731
  • ISBN-13: 978-1460975732
  • Product Dimensions: 9 x 6 x 1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,117,051 in Books (See Top 100 in Books)

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Customer Reviews

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This book was a big disappointment.
Amazon Customer
Well, I read as much as I could get through of this book then after a couple hours couldn't take any more and bought the kindle version of American Icon.
Michelle
I purchased the book " Ford Motor Company, The Greatest Corporate Turnaround in U.S. History" written by Mr. Geyer.
Don "DuDon"

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Michelle on April 1, 2013
Format: Paperback Verified Purchase
If you are looking for a well-crafted piece of work - keep looking. This book is very poorly written, it reads like a bad high school term paper. Every page is filled with unnecessary " ". I bought this book because I needed to get up to speed quickly on the Ford turn-around for a project. Since this was available by Kindle but no other way, I bought this one and put in an request for American Icon at my library, which would take several days to come in. Well, I read as much as I could get through of this book then after a couple hours couldn't take any more and bought the kindle version of American Icon. The author of this book starts off complaining that Ford would not give him access to interview their folks since other authors were writing books. I can see why Ford wanted the author of American Icon to tell their story instead of this guy - AI reads like it was written by a professional author, not a high school kid. This book was so badly done it inspired me to write my first review ever.
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6 of 8 people found the following review helpful By automotive engineer on July 13, 2011
Format: Paperback
For the last twenty years I have held multiple product engineering positions in the U.S manufacturing industry, including positions at GM and Chrysler. Thus, I have a first hand knowledge of how the auto industry functions. I was fascinated by Mr. Geyer's book. What makes his book so useful? His story lines are based on thirty years inside the automotive industry, spending most of that time at the executive level. His book title is actually misleading because he does not start writing about the Mulally era until chapter 17. I commend the author for this approach because without an historic perspective, it would have been difficult to truly judge Mr. Mulally's mindboggling achievements. Mr. Geyer leads the readers through a synopsis of the auto industry and the industry's culprits, a detailed description of the "golden" 1950s and 1960s of the U.S. auto industry, and how it eventually weakened the U.S. auto companies. Then he reviewed the Japanese invasion and impact of the 1973 OPEC embargo. This was followed by the 1980s and 1990s, expecially the disastrous late 1980s and late 1990s costly acquisition sprees.
This established the stage for the Mulally era at Ford Motor Company--his strategy, philosophy, action plan, how he accomplished it, and what still has to be achieved. Most importantly, he included a long chapter on "Management Lessons Learned" from Ford's turnaround, which I view as probably the most important chapter of his book.
In my opinion, Mr. Geyer's book is based on exacting research (120 references), and a farsighted analysis. Having dissected many business case studies during my Engineering Management masters studies at the University of Michigan, I consider Mr. Geyer's book THE authoritative case study how to reinvigorate an almost bankrupt American icon to health.
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1 of 1 people found the following review helpful By Doug McLane on December 30, 2012
Format: Kindle Edition Verified Purchase
This book, disappointingly, seems to be nothing more than an endless stream of quotations and excerpts from secondary sources rather than the first hand account it promises to be. It comes off more as a term paper than anything else.
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3 of 4 people found the following review helpful By Looking for Gold on July 12, 2011
Format: Paperback Verified Purchase
This book is a wonderful walk through the history of Ford Motor and the automotive industry including the major players from outside the US such as the Japanese (Toyota, Honda, Nissan, Mazda), Korean (Hyundai, Kia), and Europeans (VW, BMW, Mercedes, Fiat). It was fascinating to read a Ford executive's inside story on the rise and fall of Ford over the years, with a focus on the most recent ten years, and how current CEO Alan Mulally rescued the company from bankruptcy, etc. Myself, having worked ten years at Ford early in my career and as a senior partner of a U.S. based consulting firm later on, found the details on Mulally's turnaround plan and how it was executed to be quite impressive. This book is a valuable case study for leaders of any business, especially those facing a turnaround situation.

The book includes much detail for those interested in learning about the inner workings of the auto industry including the UAW, competition between the U.S. Big 3 (Ford, GM, Chrysler), and the growth of the now dominant Asian competitors. Over 125 data sources are referenced in the book. The author mixes in his personal story of emigrating from Germany to the U.S. and how he fell in love with America and its opportunities. In a unique twist, he integrates a wide range of music/songs as "sound bites" of the story.

I enjoyed the colorful and engaging walk through Ford Motor and automotive history! Thanks Gerhard!
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2 of 3 people found the following review helpful By WPB on September 15, 2011
Format: Paperback Verified Purchase
Readers considering the purchase of "Ford Motor Company: The Greatest Turnaround in US History" should be forewarned that this is a self-published book with limited depth and poor organization. I have to wonder whether some of the Amazon.com reviewers of this book, who gave it such high ratings, were personal friends of the author. If you are only seeking personal reflections and superficial comments on the auto industry and Ford Motor Company, in particular, then this book may be OK for you. But if you are looking for insights, understandings, and analysis of a very volitile period in automotive history, you will be quite disappointed.
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2 of 3 people found the following review helpful By Herr Schmitt on July 22, 2011
Format: Paperback Verified Purchase
This was far more than a great story of Ford's turnaround. It was as much a detailed history of the entire automotive industry, especially during the last 50 years. Written by an ex-Ford executive with obvious insider knowledge and a global perspective, this was a great read that was hard to put down.
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