Ford Ranchero: 1957-1979 Photo History [Paperback]

James C. Mays (Author)

Book Description

Series: Photo History | Publication Date: November 11, 2004

"More than a truck and more than a car," the unique Ranchero would take many forms, and this class act was a vital part of the big Blue Ovals lineup for more than two decades. Far from being just another pretty face, rugged Rancheros did their part to build national prosperity and keep America on the move.

Meticulously researched in Fords archives, automotive historian James C. Mays pays tribute to Ranchero, telling the complete story in rich detail. Includes prices and options lists, plus production, sales and export figures. This indispensable reference also offers the unique Canada-only Meteor Rancheros, as well as the Australian versions.

Product Details

• Paperback: 120 pages
• Publisher: Iconografix, Inc. (November 11, 2004)
• Language: English
• ISBN-10: 1583881263
• ISBN-13: 978-1583881262
• Product Dimensions: 9 x 7.3 x 0.3 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #484,632 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

2.0 out of 5 stars Not very good, July 8, 2008

By 

a reader (Alexandria, VA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Ford Ranchero: 1957-1979 Photo History (Paperback)

I purchase this book because of my interest in the 1970s Ranchero - particularly the `72 and '77-79s. However, I found the information being sparse. It seems to cater toward young readers with a passing interest for these vehicles, not serious enthusiasts. Each year of the Ranchero is presented with a brief description. The writing is quite dry with much of the material disclosing options, color choices, dimensions, and sales figures. Photos are all in black and white. Mays shows little objectivity in his writing and throws accolades at every Ford or Ranchero product. In quite a few places, he mentions the superiority of the Ranchero over the El Camino. I remembered reading some absurd piece of writing that mentioned buyers flocking to the Ranchero in 1973 because of the energy crisis! This book, even at the discounted price of 18.96, is too expensive. Only get it if you are a die-hard Ranchero fan or want to complete your automobile book library.

4.0 out of 5 stars Owners Review, February 15, 2011

By 

73ranchero - See all my reviews

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This review is from: Ford Ranchero: 1957-1979 Photo History (Paperback)

As the owner of a classic 1973 Ranchero 500, I recommend this book to anyone with an interest in the original car/truck hybrid. Well illustrated with many rare Ford preproduction and advertising photos, the text is informative and a great overview of the production years of the Ranchero. Also included are many photos of Australian and other Ford 'utes' from around the world. The information could be more detailed, but the book is a photo history and doesn't claim to be more. Once again, as an owner, I give this book a thumbs up.