Customer Reviews

Ford Ranchero: 1957-1979 Photo History

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I purchase this book because of my interest in the 1970s Ranchero - particularly the `72 and '77-79s. However, I found the information being sparse. It seems to cater toward young readers with a passing interest for these vehicles, not serious enthusiasts. Each year of the Ranchero is presented with a brief description. The writing is quite dry with much of the material disclosing options, color choices, dimensions, and sales figures. Photos are all in black and white. Mays shows little objectivity in his writing and throws accolades at every Ford or Ranchero product. In quite a few places, he mentions the superiority of the Ranchero over the El Camino. I remembered reading some absurd piece of writing that mentioned buyers flocking to the Ranchero in 1973 because of the energy crisis! This book, even at the discounted price of 18.96, is too expensive. Only get it if you are a die-hard Ranchero fan or want to complete your automobile book library.

As the owner of a classic 1973 Ranchero 500, I recommend this book to anyone with an interest in the original car/truck hybrid. Well illustrated with many rare Ford preproduction and advertising photos, the text is informative and a great overview of the production years of the Ranchero. Also included are many photos of Australian and other Ford 'utes' from around the world. The information could be more detailed, but the book is a photo history and doesn't claim to be more. Once again, as an owner, I give this book a thumbs up.