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Forecasting, Planning, and Strategies for the 21st Century [Hardcover]

Spyros G. Makridakis (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: August 13, 1990

Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Drawing on 25 years of research and corporate consulting, forecasting pioneer Spyros Makridakis reveals that a thorough knowledge of the basic rules of forecasting and judgemental psychology can have a pronounced and positive impact on future-orientated decision-making. Building on his unique knowledge of the methods of foreasting and their real-life applications in companies throughout the world, Makridakis presents a non-technical reassessment of forecasting, planning and strategy that may of interest to every manager who has ever struggled with a long-range plan.

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Editorial Reviews

Review

Mike Pagidas General Manager, S. C. Johnson & Son (Hellas) Ltd. Makridakis pounds conventional wisdom about planning and forecasting into dust. The book is rich in case studies and historical examples which Makridakis uses to catalog the characteristics of success and failure. He concludes with solid basic truths about avoiding failure and sustaining success. This is must reading for all managers who are dedicated to the search for new foundations for tomorrow's business. -- Review

About the Author

Spyros G. Makridakis is research professor at INSEAD, Fontainebleau, France. He consults internationally, and is the author or co-author of seventeen books including Forecasting Methods for Management, Fifth Edition.

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Product Details

Hardcover: 293 pages
Publisher: Free Press (August 13, 1990)
Language: English
ISBN-10: 0029197813
ISBN-13: 978-0029197813
Product Dimensions: 9.6 x 6.5 x 1.2 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #811,249 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

11 of 14 people found the following review helpful:

5.0 out of 5 stars One of the best business books of the last ten years, December 8, 1999

Matthew M.Susleck (USA) - See all my reviews

This review is from: Forecasting, Planning, and Strategies for the 21st Century (Hardcover)

I first read this book in 1990 and just recently did a re-read. I am buying it as a gift even now in 2000. A real thinker who has the intellectual chops to write this type of book - not a blow hard know it all like so many business experts. On the same level with, or very close to, Drucker, but perhaps more practical.

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Inside This Book (learn more)

First Sentence:
The book In Search of Excellence was published in 1982. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
delaying failure, incremental creativity, competitive business strategy, judgmental biases, sustaining success, planning effectiveness

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Industrial Revolution, Information Revolution, Peter Jones, Monte Carlo, Liddell Hart, United States, Sun Tsu, Western Union, World War, Wall Street, Business Week, People's Express, General Motors, Third World, Time Inc, Identifying Megapatterns, Palo Alto, Trends Versus Cycles

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