Review
"Carl Crow arrived in Shanghai in 1911 and stayed until 1937.During his quarter century sojourn on the China coast he traveled the entire country, reported on most of the major events in China between the would wars, founded China's first Western style advertising agency and made Shanghai his home."
"In Foreign Devils in the Flowery Kingdom, originally published in 1940, Carl recalls his 25 years in China and the lessons he learnt. He was almost unique among foreign commentators in taking the time and effort to understand and appreciate the Chinese and their culture while also providing a vivid portrait of foreign life in Shanghai - a city, which Crow accurately predicted 'will only now live in memories'". --Paul French - author of Carl Crow, a Tough Old China Hand
"Carl Crow's experience offers valuable clues on how to be successful in China - and just as importantly, how to remain sane." --James McGregor - author of One Billion Customers.
About the Author
Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He made the paper a success, went to Tokyo and turned another paper into a success before coming back to Shanghai and starting his own advertising agency that made him wealthy and revolutionized advertising in China.
He hung around in Shanghai for 25 years before being chased out by the Japanese in'37. He went back to America and played a key role in running America's wartime propaganda effort in China. Perhaps the most amazing thing about Carl was his "guanxi" -- he was friends with Sun Yat-sen, Chiang Kai-shek, Madame Chiang, Zhou En-lai, a few warlords and just about every prominent foreigner on the China coast between the wars.
