FINALLY— THE FIRST “JUST FOR BOOMERS” FASHION GUIDE! Each year, 75 million Baby Boomers spend $100 billion on clothes — but you’d never know it to look at them. Just ask one of America’s leading style consultants, Sherrie Mathieson. Alarmed at the lack of fashion sense of her fellow Boomers, Sherrie set out to change the look of an entire generation. The result is "Forever Cool," a guide for those who are asking, 'How can I look great and still be age-appropriate?' Her answers will help both men and women reassess and reinvent their looks to balance their changing physiques with their active life styles. Sherrie's clever, affordable tips let those people approaching or over 50 express their personalities with a way of dressing that is stylish, practical, and utterly cool. "Forever Cool" will forever change the look of middle age!
Sherrie Mathieson was accepted as a costume designer by United Scenic Artists, local 829, at the age of 23. For her first feature, "Godspell" she was awarded the "Young New York Film Critics Award for Best Costume Designer". She continued to work in film, TV, MTV, commercials, industrials, and fashion print styling for 28 years.*
Today she has a growing and diverse clientele of all ages, backgrounds, lifestyles and professions for whom she consults on all matters of personal style.
It was the men and women who were beginning to have concerns about the aging process and how it translated to their appearance that called her attention to a void in good expert advice and the inconsistency in the marketplace. She was a pioneer with her book "Forever Cool", (Clarkson- Potter, 2007) and dedicates much of her time to seminars on the subject of ageless, youthful and modern style for boomers and the unique challenges they face. Her new book "Steal This Style" was published by Clarkson- Potter, April 14,2009. Sherrie resides in CT, and divides much time between NYC, NY and Scottsdale/Phoenix/Tucson, AZ.
*Sherrie has costumed and styled for roles, Academy Award-winning actors, sports figures, comedians, rock stars, dancers, industry leaders---and worked with top directors in the film industry.
