Emerging from the lingering effects of two decades of quick fix and piecemeal strategies for success, American companies are searching for strategies that will prepare them to take their place in the new corporate order of the 21st century. From the authors of the bestseller The Genius of Sitting Bull, comes Forging the Heroic Organization, which utilizes a revolutionary business-building strategy that is both cutting-edge and battle-tested over centuries. It is based on the sacred Sioux concept of Cangleska Wacan, a hoop or medicine circle that embodied the interrelationship of everything under the sun - humans, their organizations and their environment into one continuous process of growth and development. In Emmett Murphy's ingenious adaptation of this concept, leaders are shown a proven process of collaborative work redesign and continuous improvement that can be applied to every stakeholder who depends on the success of the organization. These stakeholders include front-line managers, employees, suppliers, customers, shareholders and the Board, the community, the environment, government, international partners, and the global competition. Murphy shows how businesses can harness the energy of their stakeholders to respond with flexibility and speed to opportunities for growth, new product development, and all the expected and unexpected crises that occur in corporate life, from the challenge of restructuring and reengineering to sales and market share decline, from government regulation to international competition. The time has come for businesses to rethink and address the crucial interrelationships upon which their success - and their very livelihood - depends. Emmett Murphy'sForging the Heroic Organization charts the course all companies can follow in the quest for real growth and strength that stands the test of time.
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The authors provide this sequel to their last year's The Genius of Sitting Bull: Thirteen Heroic Strategies for Today's Business Leaders, where they encouraged leaders to adopt the Sioux chief's courage, vision, integrity, etc. Here they argue that organizations as well as leaders themselves must act heroically, and they offer the concept of cangleska wakan, the Native American sacred hoop or medicine circle, as a model for organizational structure. The foundation of cangleska wakan is the emphasis on the interrelatedness of everything in the world, and the authors create an "organizational medicine circle" to show how an organization's 13 different stakeholders (such as its leadership, community, suppliers, customers, competitors, and board) are all connected to each other. Building on this framework, they identify the seven-step process "whereby the whole becomes greater than the sum of its parts" and identify organizations that have successfully--and heroically--followed this process. This is a book for management planners and strategists who prefer to think metaphorically. David Rouse
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