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14 of 15 people found the following review helpful:
4.0 out of 5 stars Fabulous!, August 30, 1998
By A Customer
This review is from: Forgotten Fads and Fabulous Flops: An Amazing Collection of Goofy Stuff That Seemed Like a Good Idea at the Time (Paperback)
This amazing book describes some of the greatest fiascoes and acts of silliness in the Twentieth Century. These include:

The Amphicar -- which is both a bad car and a bad boat

The Flying Car -- which is both a bad car and a bad airplane

The Flying Sub -- the US Navy actually spent money to develop this turkey

Smokeless Cigarettes -- not that tobacco is bad for you, as RJR assures us

New Coke -- a marketing phoenix or roasted chicken?

Fallout Shelters -- take the fun out of survival

The Edsel -- synonymous with failure

Kudzu -- if this was the answer, what was the problem? and did we need to solve it?

and Live Goldfish Swallowing -- no comment

The only thing missing from this list of marketing mayhem is my favorite gimmick from the decade of the Silly Seventies: the pet rock!

Oh, what an inexcusable omission! Somehow I will learn to live with myself and my disappointment.

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