Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find [Vinyl Bound]

Aaris Sherin (Author), Poppy Evans (Author)

Book Description

Publication Date: January 1, 2009

It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look them up! Including updated information and new topics, this handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, and standard envelope sizes in the USA, Europe, Canada and Asia.

 

Featuring new topics such as sustainable design, web design, and grid design basics, Forms, Folds & Sizes – Revised is the one resource to turn to for answers to everything from folds and bindings to paper, imaging and much, much more!

Editorial Reviews

About the Author

Aaris Sherin (New York, NY) is an educator, writer and designer. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from The School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Product Details

• Vinyl Bound: 336 pages
• Publisher: Rockport Publishers; 2 edition (January 1, 2009)
• Language: English
• ISBN-10: 1592534619
• ISBN-13: 978-1592534616
• Product Dimensions: 8.2 x 5.8 x 1.1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #41,757 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Great resource..., April 20, 2009

By 

R. Caldwell (Astoria, NY) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find (Vinyl Bound)

Meant to be a reference for graphic designers, this book has everything but the kitchen sink in it. As I flipped through, I was constantly amazed at how much useful information I was finding. For me, the best parts are about everything to do with printing: paper sizes & kinds, folding templates for folders, envelopes, & packages, binding methods, printing techniques, etc. There's a large CMYK process "color finder" section at the back as well as a glossary of terms.

No, of course it's not exhaustive, but they did a great job of fitting as much information as possible within a book of practical size.

I definitely would recommend this to anyone looking for a reference book of this sort.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Everything they won't tell me in class., January 8, 2011

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m.julie - See all my reviews

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This review is from: Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find (Vinyl Bound)

I'm a graphic design student and have been searching for something that fills in the blanks that I don't learn in school. This is it... from packaging templates, envelope sizes, color guide and just in general good information, it has it all. I go to a school where the graphic design program is sadly not the strongest, and we end up missing out on very important information. This book should aid me in teaching myself the basics.

1 of 1 people found the following review helpful:

5.0 out of 5 stars J.Pham, November 30, 2010

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J.Pham - See all my reviews

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This review is from: Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find (Vinyl Bound)

Great resource for graphic designers. It's not exactly design techniques, but it is knowledge that graphic designers should know about various things like paper, envelope dimensions, mailing, folds, etc. Very important and great reference book. I highly recommend it and it's very organized and easy to read.