The list author says: "Josh Bernoff of Forrester, the Co-Author of Empowered, has recently created a list of 20+ industry experts located in and around Boston that merit notice for their thought leadership in social media and new technology.
As he says, 'Boston has always been a center for technology, but for the last 15 years or so, our eyes have glanced furtively and enviously at Silicon Valley. Clearly, Silicon Valley and the San Francisco Bay Area are the epicenter of technology startups, including the ones that have gotten huge in the Web era (eBay, Google, Facebook, . . . ). Boston is still vibrant, and we have our own old and new technology giants (EMC, Akamai) but many of our most successful local startups have gotten acquired by companies from out of town.
But as I participated in Boston's FutureM conference..., it hit me right between the eyes just how much energy there is in Boston around technology for marketing. If you're interested in the intersection of marketing and technology, you have to come here. Let me make the case for you. First, many of the leading thinkers in this space work right here. Who else has a list like this? (The links go to our books, limited it to one per author)...Sure, there's more advertising in New York and Chicago and more technology in California. But the community here is creating new ideas about marketing and putting them into practice on a continuous basis. It's a blast being part of this.'
I think the list is well conceived and worth sharing. I hope you enjoy the books recommended below given the effort Josh and others put into creating it.