The windows at the London shop Fortnum & Mason do more than display merchandise, they're an irresistible invitation to step into a fantasy world, an alluring vision that incites desire and the hunger to possess. People flock to these store windows. Every year there are four displays that change with the seasons, and here are the most inventive and beguiling. Christopher Blackwell, the award-winning display director for over 15 years, lovingly crafts each one himself, and he explains the creative process behind their evolution, from the original inspiration and initial sketches to his eclectic library of imagery and the physical installation. From the baroque "Dreaming of Midsummer Nights" to a celestial Zodiac, each one is a feast for the eye.
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Christopher Blackwell has been the Display Director at Fortnum & Mason for over 15 years. He has won numerous prestigious awards for his work and in 1995 was awarded as life-time Honorary Associate Membership of the British Display Society. Sue Seddon is a writer and editor of lifestyle, design, travel and gardening books. Her latest book, Gardens with Atmosphere, co-written with Arne Maynard, was published in May 2001 by Conran Octopus.
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