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Fortune Magazine November24 2008 Steve Jobs & Tim Cook Apple The Genius Behind Steve (Vol. 158 No. 10)
 
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Fortune Magazine November24 2008 Steve Jobs & Tim Cook Apple The Genius Behind Steve (Vol. 158 No. 10) [Unknown Binding]

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Product Details

  • Unknown Binding
  • Publisher: Fortune Magazine (2008)
  • ASIN: B001LXM7EC
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,039,945 in Books (See Top 100 in Books)

 

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2.0 out of 5 stars Mostly Vapid, November 24, 2008
This review is from: Fortune Magazine November24 2008 Steve Jobs & Tim Cook Apple The Genius Behind Steve (Vol. 158 No. 10)
"Time to Jump In?" The answer offered is a qualified yes, if you choose stocks paying higher-than-average dividends.

"The Genius Behind Steve," the pancreatic cancer survivor head of Apple, is Tim Cook. We learn where he's worked, went to school, and that he sent someone to China to fix operations there. Whether he has the new product vision of Jobs - no insight offered.

"CEO in Chief" summarizes the economic problems that President Obama will face. Some fear possible opposition to free-trade will prolong the recession (no cause-effect evidence offered, just a recitation of folklore built on Depression-era correlations), others predict moving forward on infrastructure projects and clean energy initiatives. The article rambles on and on, from one possible position or direction to another. The good news is that this is a byproduct of Obama's openness to opposing views; the bad news is that it makes the article vacuous.

"Mitt Romney's Advice to Barack Obama" is standard conservative business ideology. The "best" part involves "free trade," which Romney supports: "An effort to block foreign trade will (lead to) products in this country (becoming) uncompetitive. Look at what happened to the Soviet Union. Its cars, watches, goods became a joke." And our cars haven't? It's getting harder and harder to even find something Made in America!

"A Goal We Can Believe In" presents Ram Charan's ideas for improving American exports, starting with revitalizing the Department of Commerce. (Why not eliminate it - why replicate Adam Smith's 'invisible hand.') Another is to devote more federal money to industrial research. (Aren't we already funding most drug industry research, and hasn't that turned into a giant giveaway?) Missing from Charan's list - reduce American worker pay to levels competitive with China - eg. $100/month. (I'm joking, maybe.)

"Secrets of Their Success" covers an interview with Malcom Gladwell about his new book, "Outliers - The Story of Success." Gladwell's conclusions - Bill Gates did well in computers because he had an incredible headstart via access to available terminals at an early age, experts' findings that Chinese IQs average about 10 points over Caucasians are unconvincing, and instead of thinking about talent as something you acquire, it should be thought of as something you develop. Someone should tape Gladwell's mouth shut and his fingers together, sparing us this malarkey.
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