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CEO of Webvista Inc., Rosalind Gardner is an author, speaker and consultant, best known for her affiliate marketing training manual, "The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online" http://superaffiliatehandbook.com).
Rosalind speaks at industry conferences such as the Affiliate Summit, and writes the "Affiliates' Corner" column for Revenue magazine.
In addition to speaking and writing on the topic of affiliate marketing, Rosalind maintains a companion site at http://NetProfitsToday.com on which she regularly blogs tips for affiliate marketers.
I don't know anyone making a fortune with affiliate marketing, but I do believe it is possible, which is why I bought this book. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you.
Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and Gardner doesn't tell you you can get rich overnight. I found her information to be true to what everyone else is saying--build a good website (or websites) with great content, find good paying companies to promote and run your affiliate business like---a business. What a concept! (I find many people throw up a few pages of content and a couple of links and then start waiting for the money. As if. . .)
I like this book because there are actual "how-to's" in here--how to set up tracking tools and spreadsheets, how and when to create content, how to promote your business, how to get your website up, when to expand your business, what to do when an affiliate doesn't pay, how to find affiliates, and much more.
If you are looking for get rich quick scams, look somewhere else. If you are looking for a guide to having your own successful affiliate business, get this book.
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A good little book about how to promote YOUR BUSINESS using your Web site, Internet search engines, and other marketing techniques. I'm a SCORE volunteer who counsels small business owners on how to improve their Web presence and make the Internet work for them in bringing in clients. Much of the material covered in this wonderful little book is exactly what I explain to my clients.
As a SCORE counselor I discuss market research, competition research, Web site research, keyword research, profit research, how to design a winning Web site, how to build a winning Web site, and how to market the winning Web site. This book covers all of these things. If you are looking for advice on how to do these things, then look no further. You have found it when you get a copy of this book.
About three years ago I did a bit of research on affiliate programs on the Net and how to build my own affiliate program and upload it onto the Net. There really wasn't a lot out there to read about the subject at the time. Still isn't. But I was able to figure out back then that affiliate programs were not worth the effort to get involved in or to put together. I learned that if you can do a great job selling through an affiliate program, then you can do just as good selling your own product and make all the profit on the sale instead of a silly commission. This book helps explain how to do a great job selling. So get it for that angle and not the affiliate program angle.
I'm giving this book 4 stars because in my opinion the title is a little misleading. I don't know anyone who is or has made a fortune in affiliate programs. But if the title were changed to something like make a fortune selling your own stuff online and the content was reworked a little, then the star rating would go up. 4 stars!
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I follow up to everything I can find written by Rosalind Gardner including her website and I can say that her material is quite solid and no pitch. This book kept my interest from first page to the last one. These days you can meet lots of gurus in affiliate marketing but from my own experience I learned that from some of them you should stay far away if you don't want to let them use your bank account as their own.
Example: you pay for initial product, never receive this product, your requests for getting money back never reach anybody and on top of that in a month you suddenly find out that this "guru" is now charging you for phantom membership. Your emails stay never responded, your calls never get any effect, so you have to ask your bank to close access to your account for this thief. Your brains get dried off with this fight against the wind and you are not even close to success in online business.
With Rosalind you are safe, she is open in many ways, and all you need is just to work hard for her instructions to bring you that fortune. I enjoyed her book and will definitely recommend it to everyone who wants to learn about marketing online.
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This reminds me of the "Dummy" books which usually start off with super basics on a subject. This is the same type of concept.
It talks about selling stuff as an affiliate. The concepts covered are being used by so many internet marketers (and have been for years) that you can't make money doing them anymore, making this book outdated.
For example, the book talks about the "review style" website where you review several like products then provide a link to each product. If someone buys through your affiliate link then you get paid a commission. Nothing cutting edge there.
Pass on this book unless you are a total newbie and know nothing about internet or affiliate marketing.
One thing that makes this book different from her "Affiliate Program Handbook" is that in the digital title she does two things: it's more step by step, and she teaches you how she does her pay per click campaigns.
This book isn't so much a step by step guide as it is a blueprint. What Rosalind does is explain in great detail what affiliate marketing is, what you need to get started, and where to go to find good affiliate programs related to what you want to sell. In other words, you get an outline of the process that's involved, and the steps you need to take.
One thing I've learned over the last 7+ years that I've been in business is that most of those who are new to online business just want to jump in and start making money immediately. Usually they have some kind of bill they need to pay quickly, or they need extra money. The problem here is that although online business will get you started more quickly, it still takes a little time to start making money.
That's why Rosalind's system works so well. It helps you lay a strong foundation for affiliate business success by introducing you to the key principles and showing you how to get started. She will also introduce you to the basics of internet marketing, outline the most effective techniques, and show you how to start marketing your business once you've built your first website.
For those who are interested in getting started in affiliate marketing (it is the easiest business to start), or for those who need a good refresher course, start here. This is pretty straightforward stuff, and it will help you understand the basics pretty well.
Unlike a lot of internet marketing information out there, this is pretty hype free, and the information she offers is solid.