The Fortune at the Bottom of the Pyramid [Download: PDF] [Digital]

C.K. Prahalad (Author), Stuart L. Hart (Author)

Editorial Reviews

About the Author

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School, Ann Arbor. He is also the founder and chairman of Praja Inc., a pioneer company in interactive event experiences, based in San Diego, Calif.

Stuart L.Hart is professor of strategic management, Sarah Graham Kenan Distinguished Scholar, and codirector of the Center for Sustainable Enterprise at the University of North Carolina’s Kenan–Flagler Business School.

Product Details

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• Format: Adobe Reader (PDF)
• Printable: Yes. This title is printable
• Mac OS Compatible: OS 9.x or later
• Windows Compatible: Yes
• Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
• File Size: 228 KB
• Digital: 16 pages
• Publisher: Booz Allen Hamilton Inc. (February 1, 2002)
• Average Customer Review: 2.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #621,189 Paid in Books (See Top 100 Paid in Books)
  • #1 in Books > e-Docs > By Publisher > Booz Allen Hamilton > General
  • #41 in Books > e-Docs > Formats > PDF (printable) > Business
  • #100 in Books > Business & Investing > Marketing & Sales > Marketing > Industrial
• Required Free Software: Adobe Reader

Customer Reviews

Most Helpful Customer Reviews

30 of 30 people found the following review helpful:

3.0 out of 5 stars This is not the digital version of the book, February 13, 2005

By 

akg (PA, USA) - See all my reviews

This review is from: The Fortune at the Bottom of the Pyramid (Digital)

I bought this assuming that this was a digital version of the book, but it is not so. Its a Booz-Allen-Hamilton's take on the central idea of the book. This digital version is 16 pages versus 496 pages of the original book.

I complained to Amazon, and they immediately refunded my purchase price. Two cheers to Amazon.

1.0 out of 5 stars Don't buy this if you want the book, this is NOT THE BOOK, January 22, 2008

By 

M. Sexton "chade66" (Kansas City, MO) - See all my reviews
(REAL NAME)   

This review is from: The Fortune at the Bottom of the Pyramid (Digital)

I also bought this thinking it was the book, Amazon needs to do a better job marking this so people will realize this is a short 16 page doc instead of the whole book.

Too bad, I would have loved to have gotten the whole book so easily.

2 of 4 people found the following review helpful:

1.0 out of 5 stars The Fortune at the bottom of the Pyramid, July 13, 2005

By 

William A. Tishman (Los Angeles, CALIF) - See all my reviews
(REAL NAME)   

This review is from: The Fortune at the Bottom of the Pyramid (Digital)

This was a textbook, a reference book. This was not what I expected. Difficult to just read. I threw it away!