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Forty Ways to Look at JFK [Hardcover]

Gretchen Rubin
4.2 out of 5 stars  See all reviews (20 customer reviews)


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Book Description

October 25, 2005
“The great enemy of the truth is very often not the lie–deliberate, contrived, and dishonest–but the myth–persistent, persuasive, and unrealistic.”
–John F. Kennedy


Statesman and hero, opportunist and fraud. John F. Kennedy’s contradictions have inspired such fascination that the public’s interest in him has never dimmed. Now, with the same striking technique she used in the bestselling Forty Ways to Look at Winston Churchill, Gretchen Rubin has written an enthralling new work that captures the crucial elements of Kennedy’s story.

Rubin’s “forty ways” approach highlights JFK’s high ideals, trenchant wit, glamorous family, and unforgettable charisma; it also examines his astonishing sexual appetite, his lies to the public, his shrewd manipulation of the press, and his exploitation of imagery. By showing the many sides of JFK–ranked by the public, but not historians, as one of America’s greatest presidents–Rubin invites readers to decide whether Kennedy was a great statesman or a shallow charmer; whether his success was due to his own merits or to his ruthless father; whether he could be both an unfaithful husband and a good man.

Most important, this biography seeks to solve the enduring puzzle about JFK: What made Kennedy Kennedy? What made him such a dazzling, unforgettable figure? How did he become a secular saint and a political movie star? Rubin illuminates Kennedy’s provocative character and explains the source of his enduring magic as not even the most exhaustive JFK studies have managed to do.

Forty Ways to Look at JFK stands out among Kennedy biographies as a splendidly focused assessment of Kennedy’s life, presidency, and myth. It is for both Kennedy fans and anyone fascinated by the impact of his personality on American culture and politics. Crisp, vivid, and brilliantly readable, it is a significant addition to the author’s innovative approach to biography.


Editorial Reviews

From Publishers Weekly

Rubin's latest (after Forty Ways to Look at Churchill) is at times fresh and imaginative, but too often superficial. Attempting to find a unique angle of entrée to the enigma of the Kennedy mystique, Rubin breaks the legend down into 40 brief chapters, each a uniquely angled lens through which she examines his life, his achievements and failures, his friendships and betrayals, his courage and cowardice, his influences and motivations, the source and nature of his appeal or notoriety and why he remains a figure of such intense, conflicted passions. We learn that Kennedy "became the focus of an idealism that he—with his pragmatic view of the world—didn't share." The problem is that the categories feel arbitrary, and the reader—rather than having the 40 separate encounters cohere into a nuanced portrait—is too often subjected to familiar banalities: "Kennedy was the first president to realize photography's power"; "Kennedy won the trust of reporters, in part, by showing trust in them." When Rubin attempts to sink deeper into the source, she comes up empty-handed: "Jack Kennedy had a single quality that lifted him into triumph... he captured the interest and admiration of the public." 29 b&w photos.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

The author of Forty Ways to Look at Winston Churchill asks one simple question: What made Kennedy Kennedy? Everybody writes about the Kennedy phenomenon, but what is it exactly? Rather than churn out yet another JFK biography, searching desperately for a new angle, Rubin approaches the Kennedy story from a variety of tangential perspectives. She begins, for example, with two chapters that relate the same essential facts but with slightly different spins. In "Kennedy as Ideal Leader: A Positive Account," Rubin notes that Kennedy wrote Profiles in Courage, the book that won him the Pulitzer. In "Kennedy as Showy Opportunist: A Critical Account," she includes the fact that Drew Pearson claimed Kennedy wrote the book with professional help. This technique, which she uses in various ways throughout the book, allows us to see JFK from myriad angles. He was a brilliant, idealistic man; no, he was a dull-witted scoundrel. What is the truth about JFK? Rubin leaves that up to the reader to decide but not before offering a clever and thought-provoking scan of the alternatives. David Pitt
Copyright © American Library Association. All rights reserved

Product Details

  • Hardcover: 400 pages
  • Publisher: Ballantine Books; First Edition edition (October 25, 2005)
  • Language: English
  • ISBN-10: 0345450493
  • ISBN-13: 978-0345450494
  • Product Dimensions: 5.8 x 1.2 x 8.5 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #837,799 in Books (See Top 100 in Books)

More About the Author

I'm the author of "Happier at Home" and "The Happiness Project," about my experiences as I test-drove the wisdom of the ages, current scientific studies, and lessons from popular culture about how to be happy, to see what really worked. Happily, both books became New York Times bestsellers.

On my blog, www.happiness-project.com, I write about my daily adventures in happiness.

My previous books include a bestselling biography of Winston Churchill, "Forty Ways to Look at Winston Churchill," and one of John Kennedy, "Forty Ways to Look at JFK." My first book, "Power Money Fame S..: A User's Guide," is social criticism in the guise of a user's manual. "Profane Waste" was a collaboration with artist Dana Hoey. I've also written three dreadful novels that are safely locked away in a drawer.

Before turning to writing, I had a career in law. A graduate of Yale and Yale Law School, I clerked for Justice Sandra Day O'Connor and was editor-in-chief of the Yale Law Journal. I live in New York City with my husband and two daughters.

Customer Reviews

Most Helpful Customer Reviews
13 of 15 people found the following review helpful
5.0 out of 5 stars Kennedy from Cool to Curious November 9, 2005
Format:Hardcover
What a fabulous read this book is! If you thought you knew about the Kennedy mystique, think again -- Gretchen Rubin gives us the whole story of Kennedy's presidency and Kennedy the man -- family man, political man, lover man and man's man. Best of all, she does it in witty and vibrant short essays (just as she did in her terrific "Forty Ways to Look at Winston Churchill"). The essays range from "Kennedy's Lies" (there are some real shockers here) to "Kennedy's Use of the Media" (he was way ahead of his time). For anyone who wants to know more about this period in American history, or this particular and still-fascinating American, "40 Ways" is a must.
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6 of 7 people found the following review helpful
2.0 out of 5 stars 100 pages would have been enough! February 19, 2006
Format:Hardcover
This book takes 100 pages worth of material and expands it to 400 pages through reorganization, and even worse, repetition.
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7 of 9 people found the following review helpful
5.0 out of 5 stars RESPONSE TO JOSEPH GOODFRIEND November 10, 2005
Format:Hardcover|Amazon Verified Purchase
Having read 40 WAYS... and some of these reviews, I'm compelled to respond Josesph Goodfriend's contention that the book is a "bizarre waste of time." The opposite is true. Unlike many biographers, Rubin presents different and opposing sides to her subject, allowing readers to draw their own conclusions rather than manipulating her research to shove a singular thesis down their throats. As for the idea that Rubin doesn't include endnotes or footnotes, THAT'S bizarre. There are 40 pages of endnotes, as well as an extensive bibliography. This book is an excellent, complex -- and incredibly well-researched -- portrait of JFK. Congrats to the author!
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7 of 9 people found the following review helpful
5.0 out of 5 stars 40 Ways-- a Biography, a Brand and a New Art Form October 27, 2005
Format:Hardcover|Amazon Verified Purchase
Thousands of pages have been written and thousands of pictures have been taken. We know all that there ever was to know about John Kennedy, right? Wrong! Once again Gretchen Rubin is teaching us something about a 20th Century Icon. As with Churchill in her previous book, countless works have been written about Kennedy that have discussed his accomplishments and dissected his personality. Rubin has once again masterfully put it all in one book. She has an enjoyable writing style and objectivity that is found in few biographers. She is a master of understanding human complexity and putting her protagonist in the context of the time that he lived. One of the most fascinating aspects of this book and her other works is that she understands that most larger than life figures work on their image constantly. For Kennedy, much of his career was about brand management. Rubin tells us what was real about the man and what he and his advisers created in their brand laboratory. Kennedy springs to life, you can feel his energy, his contradictions, the pressure that his father put on him. You can feel his physical pain and his pathos. JFK's sense of elegance, his style, his ability to respond to pressure, she captures it all.

What affected me most about this book was that for all of his privilege, Kennedy had a feeling for the poor, and they felt it. The Civil Rights Movement was already in full gear, but he legitimized it with the power of the presidency. Years ago, when I was in the Bronx visiting my little brother's apartment (little as in the Big Brother Program), his mom had President Kennedy's picture on top of her ancient TV. I asked her why. She said that "He and his brother Bobby wanted better lives for all of us, they were the first whites to really stick up for us.
... Read more ›
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3 of 4 people found the following review helpful
5.0 out of 5 stars Outstanding Book November 2, 2005
Format:Hardcover
Gretchen Rubin's 'FORTY WAYS TO LOOKAT J F K' is a marvelous book. Having read more than20 books on John Kennedy Rubin tells us more about Kennedy the person- the good and the bad and there was some of both- than all the other books combined. Rubin's novel approach to writing biograohy makes one feel that they really knew J F K. She also makes us understand why, more than forty years after he left us, he continues to command tremendous interest both here and around the world. Gretchen Rubin is a winner. Lets hope we hear more from her.a m willis,jr
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4 of 6 people found the following review helpful
5.0 out of 5 stars A Breakthrough in the Biography Genre November 11, 2005
Format:Hardcover
Gretchen Rubin has revolutionized the biography genre. She provides a analytical look at a huge historical figure, enabling the reader to gain real insight and understanding. With all the different perspectives, I am now able to determine for myself that JFK was a great leader. I just bought her book on Churchill as well!
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3 of 5 people found the following review helpful
5.0 out of 5 stars Another well-done look at a charismatic leader July 11, 2006
By M. Cole
Format:Hardcover
I read Ms. Rubin's Churchill book and loved the fresh way to examine an oft-examined leader. She does the same with Kennedy, and it's as entertaining and insightful as the first book. I'm a Churchill fanatic, so Kennedy as a person is less enthralling to me, but Ms. Rubin circles him as a subject nicely, looking at Kennedy from angles that let you get a firm grip in your mind of not only what he was like as a human, but what it was like to be around him. This is worth the read.
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3 of 5 people found the following review helpful
5.0 out of 5 stars JFK: The Best Biography So Far December 14, 2005
Format:Hardcover
Gretchen Rubin has done it again. Her "Forty Ways to Look at Wiknston Churchill" was outstanding and she has topped that book now with "Forty Ways to Look at JFK". I teach at a Jesuit university in Kansas City, Missouri and I'm using Gretchen's new book in my Political Science classes. Gretchen uses the body of Kennedy biographical work to pose the reader with a dilemma: Was Kennedy an Ideal Leader or merely a Showy Opportunist. Learn who JFK wanted to play himself in "PT 109". Learn how Jackie was truly the Princess Di of the 1960s. Learn how JFK met Winston Churchill his hero once on the yacht of all people Aristotle Onassis. This book has it all and for the reader who wants to delve into an exciting new form of biography, Gretchen Rubin tells it all about JFK.
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Most Recent Customer Reviews
4.0 out of 5 stars JFK
I pretty much knew everything I wanted to know about this book, as I had been on Gretchen Rubin's web page and read about the book there.
Published on March 12, 2009 by Red Skeleton
4.0 out of 5 stars a lot of personal details, less about policy
I was not familiar with the small details life of JFK, and this book presenting a lot that maybe didn't explain his public actions as much as gave me a new way to look at the man. Read more
Published on March 12, 2007 by H. Bowman
4.0 out of 5 stars Concise, Readable and Objective
Forty Ways to look at JFK provides the reader with an easy to use format. In addition, the book can be kept for future reference. Ms. Read more
Published on February 4, 2007 by Michael J. Lowe
4.0 out of 5 stars Good Read
The "40 ways" format allows you to skip around and read the chapters in any order as opposed to reading them chronologically. Read more
Published on August 29, 2006 by mjm
4.0 out of 5 stars More brilliant insights from Ms. Rubin
In my view, Gretchen Rubin is the single most insightful and thoughtful writers about important historical figures, and how people interact in society, who has come along in many... Read more
Published on May 25, 2006 by William R. Parkes
5.0 out of 5 stars A New Way to See History
Gretchen Rubin has found a brilliant way to make history come alive: to show it through a prism. I loved both this book and her prior book on Churchill. Read more
Published on March 13, 2006 by thekittens
2.0 out of 5 stars You had to give them the vote!
Sometime during the 1960's, William F. Buckley sardonically observed that it was disgraceful the way that this country makes the Kennedys fight for the throne. Read more
Published on March 11, 2006 by Jack Maybrick
5.0 out of 5 stars A different way to look at JFK
Just when you think you know everything about JFK,comes along this book and it shattered that notion. Read more
Published on January 22, 2006 by Craig A. SAUNDERS
3.0 out of 5 stars A good "read" on JFK...just add a grain of salt
While I modestly recommend this book by Gretchen Rubin on JFK, as it is swank, 'sexy', and stylish, it does have an over-reliance on some talking-heads and dubious figures (i.e. Read more
Published on January 14, 2006 by Vince Palamara
5.0 out of 5 stars great reads
Having read several books on JFK, it was a pleasure to discover Ms. Rubin's books on JFK and Churchill. Read more
Published on December 8, 2005 by j prevost
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