Forward Drive: The Race to Build "Clean" Cars for the Future (Paperback)

by Jim Motavalli (Author)

Editorial Reviews

Amazon.com Review
Few consumers have been attracted to "clean" cars--those powered by something other than traditional internal combustion engines--because they aren't satisfied yet with critical factors such as appearance (too odd), cost (too high), dependability (too uncertain), and performance (too limited). The times they are a-changing, however. A host of catalysts, including new legal requirements and shifting public opinion, is finally driving automakers toward relevant alternative technologies that actually date back 160 years. And Jim Motavalli, who travels an unusual professional route as both syndicated auto columnist and environmental reporter, chronicles the buildup and potential payoff in his intriguing book Forward Drive. "The information I came across ... described a personal transportation revolution that was becoming tantalizingly close," he writes. "Here, at last, were vehicles that promised to not only greatly reduce pollution but also to perform better, be more reliable, cruise farther, and last much longer than anything the public had ever seen." Written for those "who'd somehow failed to get their engineering Ph.D.s," it absorbingly examines the history of such vehicles, the impact of gasoline automobiles, the pioneers who already utilize alternative power, the large and small R&D operations, the political and financial forces under which everything operates, and the broader picture of sustainable transportation. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
Despite Motavalli's position as editor of E: The Environmental Magazine, this is not a polemic describing the horrors of gasoline-powered cars. To be sure, Motavalli is firmly in favor of moving toward more fuel-efficient, less-polluting autos, but he is pragmatic enough to realize that such a change is not going to occur at the snap of some environmentalist's fingers. In his cogently written, well-researched account, Motavalli argues that market forces are ushering the U.S. into a clean-car era. Improvements in technology involving batteries and fuel cells, along with global warming, dwindling oil reserves and government mandates such as that of California's Air Resources Board, which calls for 10% of an automaker's fleet to be zero-emission by 2003, are all merging to create a market for electronic cars. But the most important factor driving increased domestic research into non-internal combustion engines (hybrid cars that combine gasoline with alternative power sources as well as hydrogen-propelled cars) is the fear that Detroit could be blindsided by the introduction of clean cars by foreign manufacturers, which American car makers believe could do the same damage to their market share as Toyota and Honda did when they began selling fuel-efficient autos a few decades ago. While Motavalli addresses environmental issues, his straightforward account is more likely to appeal to car enthusiasts who want the inside track on the status of electronic vehicles. (Mar.)
Copyright 2000 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Paperback: 304 pages
• Publisher: Sierra Club Books; 1st Pbk. Ed edition (June 26, 2001)
• Language: English
• ISBN-10: 1578050723
• ISBN-13: 978-1578050727
• Product Dimensions: 7.9 x 5.1 x 0.8 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #1,009,205 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

4.0 out of 5 stars PhD Research Engineer Review, May 3, 2000

By	Stephen Finnegan (England) - See all my reviews

This review is from: Forward Drive: The Race to Build "Clean" Cars for the Future (Hardcover)

As an alternative fuels engineering research student at the University of Liverpool, UK. I found Forward Drive to be both informative and quantitatively sound. An excellent account of each particular type of fuel cell vehicle, provided any reader with relatively little knowledge, a picture of the intrinsic complexities related to the commercialisation of fuel cell vehicles. Although Jim may be opinionated on fuel cell vehicles, adequate justification was placed upon the diminish of the internal combustion engine and necessity of the fuel cell vehicle for the future sustainability of transportation.

13 of 14 people found the following review helpful:

5.0 out of 5 stars Fascinating reading, May 3, 2000

By A Customer

This review is from: Forward Drive: The Race to Build "Clean" Cars for the Future (Hardcover)

I would recommend this book as a fascinating read even if you are not an auto enthusiast (I'm not) or an environmentalist (who doesn't want clean air?), like the author. The writing that comes out of those two communities is generally dreadful, biased, and didactic. Thankfully, Motavalli's background as a first rate journalist has resulted in a book that is both balanced and well written.

The history of the auto industry itself is quite colorful, and I would have indulged Mr. Motavalli a book twice the size if he wanted to tell even more of the story than he did. Maybe in another book.

It's always a pleasure to find non-fiction that is actually entertaining to read. But of course this is more than just entertainment, since there is a lot at stake for all of us here. More than fun, this is an important book. He clearly makes the point that clean cars are not a nice-to-have, they are extremely critical if we are to have an inhabitable planet. We can't afford for the 400 million more cars in China -- let alone the rest of the world -- to be the polluters and fossil fuel consumers we now drive.

I was impressed by the level of research. Motavalli even lists the names and titles of all the people he interviewed -- a rarity, and proof of the meticulous research he did, although the depth of his knowledge and it's authenticity is obvious from the text.

This is a timely and important book, and I hope it raises a lot of consciousness. But at any rate you'll learn enough interesting tidbits to make you the hit of the next 50 cocktail parties. Especially if you drive there in a new hybrid car.

11 of 12 people found the following review helpful:

5.0 out of 5 stars The Future is Now!, February 6, 2001

By	M. D. MCGINLEY "Chief Highliner" (United States) - See all my reviews (REAL NAME)

This review is from: Forward Drive: The Race to Build "Clean" Cars for the Future (Hardcover)

"Forward drive" is a pleasure to read, written by Jim Motavalli, who is well-versed in his subjects. Reading this book is one of the few things today that makes me feel like I'm actually in the 21st century, not stuck in the 90's and never progressing. The book has a wealth of information not found in any other book, and there are only a few books about the future of automobiles. I had no idea that big automakers were not really in a hurry to give us a truly revolutionary car with a new power source; it seems the profit margin was less for holding off in research and development because of some link with oil companies. I mean, come on, it's the year 2001! Where are all the cars like we saw in Bladerunner? Are we still stuck using twenty-miles to the gallon gasoline internal-combustion engines? What is the message from automakers when cars depicted in video games, for example, seem more real than the actual future? Why isn't there yet a car that is beyond what we have?

The book discusses much needed information about "the race" to build cleaner cars, and that a car with no emissions--a technological difficulty in itself--is actually possible. The questions of fuel efficiency, speed, power and appeal of futuristic cars are also addressed, indicating the knowledgeability of the author. Key among the topics of "Forward Drive" is affordability. I would not pay $100,000 to drive a non-polluting car, simply because I'm not willing to pay that much just to drive.

Motavalli, editor of "E:" magazine, clearly shows his love for the craft of writing nonfiction. "Forward drive" cannot be fully absorbed in only a skimming or a preview; it takes a dedicated block of time to actually read its pages carefully. I have found it very helpful as a reference in the book that I am writing. This book is one of those you don't want to bring to the second-hand store if you have any concern at all about the future--which is actually right now. Highly recommended for intelligent minds. It's about time we have some new information about something that affects the majority of Americans: driving. Buy "Forward drive," you won't be disappointed.