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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Paperback – June 29, 1999


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Product Details

  • Series: Education for Sustainability Series
  • Paperback: 176 pages
  • Publisher: New Society Publishers; 1 edition (June 29, 1999)
  • Language: English
  • ISBN-10: 0865714061
  • ISBN-13: 978-0865714069
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #160,767 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Dr Doug McKenzie-Mohr is an environmental psychologist who specialises in designing programs to promote sustainable behaviour.

Customer Reviews

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Most Helpful Customer Reviews

13 of 15 people found the following review helpful By Coco Mocombo on October 10, 2005
Format: Paperback
I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.
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6 of 6 people found the following review helpful By B. McEwan VINE VOICE on June 12, 2010
Format: Paperback Verified Purchase
This is an excellent, concise little handbook that is packed with research-based information and excellent tips on social marketing. It focuses on the challenging topic of marketing to increase sustainable behaviors, such as recycling and reusing products rather than sending them directly into the nation's bulging landfills.

I used it as a main text for a graduate course I teach called Media Advocacy and Social Marketing and got highly positive feedback about it from my students. There are lots of other books out there, but very few that actually offer tactics to promote conservation rather than consumption. This is the heart of this great book and what makes it unique among competing how-to manuals.

Also, one of the authors is Bill Smith, a founder of the Academy for Educational Development and one of the pioneers of research-based social marketing. There is no smarter person around on this topic.
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By Amazon Customer on October 13, 2013
Format: Paperback Verified Purchase
This text is a great guide which assisted me in my course. Although it was mandatory for my course it is well written and keeps your interest.
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0 of 1 people found the following review helpful By Social Constructionist on May 26, 2011
Format: Paperback Verified Purchase
Students really appreciated how easy it was to read, and how helpful the tips were. It's a great intro to CBSM
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2 of 7 people found the following review helpful By Amazon Customer on May 26, 2008
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Doug is a great writer and really knows the subject matter.

If you are interested in CBSM this is the bible.
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