How can a small business owner best position their business to be found on the Internet? By using local search marketing. Google, Yahoo and Bing all allow a business to list their unique information. Business owners who know how to complete and optimize these local business listings will see their search engine positions improve dramatically. Using Local Search Secrets Exposed you will be able to; claim your local business listing, create a local business listing optimized for "findability", use reviews to help maintain and boost your ranking in the search engines, include photos and videos in your listing and incorporate your brand identity improve visibility. Today's marketplace is so crowded you have to stand out from the pack. A successful business today requires a real web presence. If your customers can't find you on the web, how can they be expected to find you on the street? You CAN be the leader of the pack following the simple steps in this book.
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About the Author
Richard Geasey has a more than 25 years experience in high technology, international trade development and small business consulting. Richard's career has run the gamut from Army officer to high technology business development to inventor of the world's only Internet BBQ. Based in Seattle, he now is focused on working with local businesses and writing books on SEO, social media, and local search. His workshops and seminars are highly regarded and filled with business owners eager to learn the ropes of Internet based marketing.
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Shannon Evans is an author, workshop leader, and professional presenter. She is contributing author and editor of multiple business and how-to books. Shannon specializes in teaching authors, writers, small business owners, and non-profits how to promote their presence and build an audience with a unified platform on and off the internet. When not writing and teaching she can be found coaching boys' lacrosse, cheering on the Boston Red Sox, or getting dragged along the shores of the Puget Sound with her lovable and large pooches Mocha and Luke.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
"Get Found Now!" is a Fantastic Book,
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This review is from: Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing (Paperback)
"Get Found Now!" is a Fantastic Book. It is well written, easy to understand and follow, and excellently illustrated. Even a non-techie can get maximum use from this book on how to improve your placement in the major search engines. I am fortunate to have been able to have taken a class from Rich and Shannon dealing with Local Search before the book was published. This book covers many things beyond what I learned in their class. In fact, I have read the book three times cover to cover and each time I have picked up things I missed in the previous reading. For example, Google News on page 103 jumped out at me during my last reading, because Press Releases have always been an enigma to me. If you already know some things about Local Search, this book will definitely shorten your learning curve as well as expand the avenues to your success.
Gilbert Pauley, Brookside Dental, Bellevue, WA
7 of 10 people found the following review helpful:
1.0 out of 5 stars
Book and Author are a Sham,
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This review is from: Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing (Paperback)
I met the author of this book at a Seattle networking event, and due to his self proclaimed "expertise" in the area decided to hire him for a large project costing several thousand dollars. That's when I learned that Richard was simply making it up as he went. "I don't know, let's try it" was a common answer to my questions.
The book may provide a couple of basic nuggets but is already out of date - which is the excuse that Richard kept using when he couldn't deliver the most basic of functions - setting up local listings for a multiple unit chain of stores. He kept blaming Google for changing the rules/processes which may be true - which is why this book will likely be worthless to you. What's worse is after the project deadline passed by several months, he eventually just stopped answering emails or returning calls effectively abandoning me and the project, while he KEPT the first half of the money that I already paid him. This just goes to show you that "anyone" can be an author these days, and I doubt some of the reviews that I read here. "#1 in Google on day 1?" Give me a break. There is likely better resources for your money as this author was clearly copying and pasting from what Google already tells you during their own sign up process.
5.0 out of 5 stars
We Got Found Using This Book!,
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This review is from: Get Found Now! Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing (Paperback)
I was fortunate enough to be in the right place at the right time to learn about Richard Geasey and his work. I had received an e-mail from Janelle Elms inviting me to be on a webinar featuring Richard and his work. The webinar had already started when I received the e-mail and I was 10 minutes late joining the talk. Even with the 10 minutes I missed I still learned enough to position our business in the #1 position on Google the very same day I was on the webinar!
Richard knows his stuff! I was so impressed that I purchased both of his books. I'm using both books to promote our 3 businesses...all to great success. I highly recommend this book and Richard Geasey.
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