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1 of 1 people found the following review helpful
on December 14, 2009
Format: HardcoverVerified Purchase
This book inspired me - reading Found Money, in conjunction with the E-Myth, are the books I will be recommending to my clients as essential guides for business in today's world.

A great combination of financial nous with marketing know how - straight to the point no nonsense common sense with practical suggestions and exercises.

I particularly enjoyed the way Steve explained the financial attributes of business and brought the money side back to basics so that it is clearly and easily understandable.

His focus is on great business - and I think that his book is great!

Jessamine Corpe - [...]
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Format: HardcoverVerified Purchase
This is a good, practical business 101 book. The thinking is spot on. The content is rich and accurate. The book feels like a book written by a very capable accountant. It teaches the fundamentals of understanding the numbers part of running a business.

I hate to deduct stars from a book that has only one flaw. The title is a little misleading. It might more aptly be called "Lost Money". But then no one would read it.

Before I get into what I don't like about the book, let me be clear about what I do like. Most small business people have very little understanding of the math behind their businesses. I have yet to meet a business owner who can properly calculate markup. Few understand turn-over or the effect of price changes on their business. Few understand the value of the last dollar taken in versus the first dollar for the month. This book clarifies all of these and in a way that is easy to understand. This is important stuff.

The presentation is a bit dry. I don't think very many small business owners would actually read this book from cover to cover.

That's okay. The material needs to be presented. Here it is. Read it.

Now the bad news.

Unless you are raking in plenty of business, you aren't going to find any money. There are no marketing tips. If the customers are lined up, raise your price. Found money. There really is no hidden profit. People in business with no understanding of any of this stuff know when they just aren't making enough sales. If that's the problem, this book isn't going to help.

So, as a good business primer on the numbers I give it an A+
As for "finding" money I give it a D.

The book belongs in your business library if you'll read it. If you need to find money to prevent foreclosure, well, look elsewhere.
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Format: Hardcover
I bought this book because i am building my consultant business for small businesses owners..

The finacial side of a business is the least understood for 97% of small businesses owners

You must have this book as a finacial guide for your life if you want to have your dream life
working in or on your small business.

The chapter 7 and 8 are AWSOME !!!! , why i did not find this book 15 years ago !!!!

If you are a small business owner do not waste more effort,money and energy selling products
or having clients that are not gonna help you to reach your dream life.

So many entrepreneurs are busy, busy, busy, but their business are trap in the "death spiral"
(this is a great description that are you gonna find in this book) this death spiral is the
cancer of so many small business in mexico and in all the world...

This book is gonna do the "MONEY CONNECTION" betewen your dreams, your business vision, your business mission
and the PRACTICAL, REAL AND DOWN TO EARTH FINANCIAL SIDE of your business..

i think that the more influencial books in my life is the kind of books that can change and alter my paradigms
this is it....

i have so many things to express but my writing skills in english are so limited.... Thanks for this amazing book.

Jose Carlos Murillo
Chihuahua, Mexico.
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Format: HardcoverVerified Purchase
I already did an extensive review of Steve Wilkinghoff's book on my blog at [...] but this really is essential for business owners who would really like to transform their business from one that sucks up ever more of their time and money into the vehicle that will lead them to their dream lifestyle. If you get nothing else from this book, you should be answer the following:
Why "Getting More Customers" is often the most ineffective method of growing your business.
Why it isn't enough that your business is profitable, it must also be cash plow positive and provide a sufficient return on investment.
Why the worst method of marketing is often the first used.
Why some of your customers are most likely taking money out of your pockets and how to find them and fire them!
How to find out which of your products is really making you the most money and what products you want to sell more of.
Why most businesspeople actually under-price their products and how to find the best price for your products.
The book is a touch more technical than most business success books and I think that this may limit its popularity but it really shouldn't be anything that a business owner or administrator can't handle. Plus, this technical side makes it even more relevant and practical.
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Format: Hardcover
Steve turns a boring and complex topic like cash flow into a simple formula. I am numbers-phobic, so I really didn't want to read this book, but felt I had to if I wanted better results in my consulting business. Boy, was I impressed.

Steve explains in a clear way what is cash flow and shows you not only the basics but how to make this knowledge work for you. Personally, I got hooked on the stats and seeing how small changes could make huge impact.

You can bet I'll be reaching for my copy as I plan 2013!
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on February 23, 2012
Format: Hardcover
An excellent book for anyone in business - business owners/managers, financial professionals, people in sales & marketing, etc. Well written and set out clearly for anyone to understand. The concepts in this book aren't in the usual financial books, which is surprising as they are so important for business success. This book has already helped my business, and that of a number of contacts. Buy this book, you won't be sorry!
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Format: Hardcover
Managing and running a business can be as much a curse as it can be a blessing. Found Money help business owners analyze their business using the most critical ratios and metrics. Using the 80-20 rule, knowing what is in Found Money gets you 80% of the way toward success. Your life will become easier by reading this book.

Tom2tall Cunningham
tom2tall.com
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on September 29, 2009
Format: Hardcover
An excellent book that forces you to ask some very searching questions about your business.

In my opinion every business owner who cares about their business should take the time to read this book and work through the exercises.
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on February 9, 2011
Format: HardcoverVerified Purchase
This book is very insightful to small business owners who do not have a background in business/finance and who tend to spend more time working with products and customers than with spreadsheets.
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on February 18, 2014
Format: HardcoverVerified Purchase
I am not a reader, but with this book, I have read and re-read it again. It has such a great information that I enjoy reading it over again.
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