Most helpful critical review
You Won't Find Any Money But You Will Learn Business Math
on December 10, 2013
This is a good, practical business 101 book. The thinking is spot on. The content is rich and accurate. The book feels like a book written by a very capable accountant. It teaches the fundamentals of understanding the numbers part of running a business.
I hate to deduct stars from a book that has only one flaw. The title is a little misleading. It might more aptly be called "Lost Money". But then no one would read it.
Before I get into what I don't like about the book, let me be clear about what I do like. Most small business people have very little understanding of the math behind their businesses. I have yet to meet a business owner who can properly calculate markup. Few understand turn-over or the effect of price changes on their business. Few understand the value of the last dollar taken in versus the first dollar for the month. This book clarifies all of these and in a way that is easy to understand. This is important stuff.
The presentation is a bit dry. I don't think very many small business owners would actually read this book from cover to cover.
That's okay. The material needs to be presented. Here it is. Read it.
Now the bad news.
Unless you are raking in plenty of business, you aren't going to find any money. There are no marketing tips. If the customers are lined up, raise your price. Found money. There really is no hidden profit. People in business with no understanding of any of this stuff know when they just aren't making enough sales. If that's the problem, this book isn't going to help.
So, as a good business primer on the numbers I give it an A+
As for "finding" money I give it a D.
The book belongs in your business library if you'll read it. If you need to find money to prevent foreclosure, well, look elsewhere.