At the dawn of a new economic age the future belongs to a cast of giant transnational companies along with networked newer players. Is this a new economic phenomenon? Or the latest movement in the evolution of economic prototypes thousands of years old?
From the cradles of civilization to the corporations of global economy, business empires have come and gone, but the essence of economic enterprise has always been with us. This is a world in which enterprises have been shaped as much by what they are as what they do, and in which an understanding of where we've come from will aid our interpretation of where we can go. Every future has a foundation to be explored.
Foundations of Corporate Empire sketches the history of international business from the emergence of ancient Assyria around 2000 BC through the Phoenician, Carthaginian, and Grecian periods up to the time of the Roman Imperium under Augustus, and then on to the medieval and modern eras ending with today's post-modern times.
The history of these civilizations has developed around different economic models, which have regularly re-emerged across time and are still present today.
Foundations of Corporate Empire looks at our past economic foundations to better understand where we are today and where we should be tomorrow.
"Foundations of Corporate Empire offered me an eye-opening insight into how we have come to do business as we do. If you truly want to understand capitalism as we know it, read this book. Beyond any reasonable doubt, it proved to me the old saying that the more things change the more things stay the same."
Professor D'Aveni, author of Hypercompetition: Managing the Dynamics of Strategic Maneuvering
"A fascinating and important work, which deserves to be widely read."
Professor Alister McGrath, Oxford University
"The Sumerians invented temple capitalism; the Assyrians made it multinational; the Phoenicians evolved controls; the Greeks leapfrogged with an entrepreneurial model that replaced it; the Romans perfected a robust blend of autonomy and regimentation that flourished for four hundred years. Foundations of Corporate Empire puts all this under a microscope."
Richard T. Pascale, associate fellow, Templeton College, University of Oxford
"In this well-researched and highly readable book, Moore and Lewis persuasively argue that many of today's global economic institutions and structures are not as new as often proclaimed but the product of a long evolutionary process. Their conclusion that a historical perspective provides important clues about the future of globalization is though provoking and worthy of broad debate."
Cornelis A. de Kluyver, Dean, Peter F. Drucker Graduate School of Management
"This fascinating book should serve as a timely reminder to those who seem to think that tomorrow can be managed with scarcely a backwards glance to yesterday. Compulsive reading for businessmen and politicians."
Sir David Rowland, President, Templeton College, University of Oxford
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Globe and Mail Book Review,
This review is from: Foundations of Corporate Empire: Is History Repeating Itself (Paperback)
From the Report on Business, Globe and Mail Newspaper, Canada's National NewspaperBy BRIAN MILNER Friday, December 28, 2001 - Print Edition, Page 91FOUNDATIONS OF CORPORATE EMPIRE: Is History Repeating Itself? by Karl Moore and David Lewis (Financial Times/Prentice Hall, $...) Foundations of Corporate Empire is a dreary title for a business book that turns out to be anything but. It is in fact a sweeping, yet remarkably readable, history of globalization that marshals impressive evidence to prove something we should have learned by now: There is simply nothing new under the sun, and anyone who thinks business just discovered the joys of free trade and global markets yesterday has a lot to learn.Doing the teaching here are two Canadian academics: Karl Moore, a professor of strategic management at McGill University, and David Lewis, a historian with a wide range of interests, including ancient Mesopotamia. That, in fact, is where the authors start, tracing the development of business cultures from the Bronze Age and the "first recorded multinational"--a family trading business in Assyria nearly 4,000 years ago--up to the internet age and America's globe-spanning technology giants.Unfortunately, this book was finished before the tech bubble burst, making some of its conclusions as obsolete as those Assyrian traders. But this does nothing to detract from its main points--that today's economic and corporate structures are the product of generations of evolution and that each nation favours the model best suited to its own culture, institutions and history."Many of today's economic structures existed in prototype form several thousand years ago," the authors note early on, and then set out to prove it. They make connections between the business leaders of Mesopotamia and modern German corporations, between classical Athens and Britain at its height, between ancient and modern China, and between the mighty Roman and even mightier American empires. Some of the links are obvious, such as the mass production and technological developments stemming from the military requirements of both ancient Rome and the United States. Others seem more of a stretch.What is particularly refreshing is that this is no apologia for the current wave of globalization or its apparent American character. The authors make a convincing case that merely because the American model has been overwhelmingly dominant, it does not mean every country will inevitably have to fall into line. Any attempt to impose the American way "in its entirety...is bound not only to fail but also to generate a very unpleasant backlash."
2 of 2 people found the following review helpful:
5.0 out of 5 stars
comments,
By IRFAN CETINOK (Turkey, Istanbul) - See all my reviews
This review is from: Foundations of Corporate Empire: Is History Repeating Itself (Paperback)
Before reading Foundations of Corporate Empire I was not aware of the other book Birth of the Multinational: 2000 Years of Ancient Business History--From Ashur to Augustus, now I still think do I have to buy that one too? For me it is a fascinating book which is the outcome of a detailed investigation and work.By the way, I would be pleased if they put more stress on the Roman Empire, Ottoman Empire and also South East Asia, Inkas, Azteks etc. But I can recommend this book as a guideline of historical evolution of the modern business organizations and cultures.
5.0 out of 5 stars
A Superb Economic History Text,
By Nathan Albright (Tampa, FL) - See all my reviews
This review is from: Foundations of Corporate Empire: Is History Repeating Itself (Paperback)
This book is a most excellent book on economic history, examining the different business organizations across cultures ranging from ancient Mesopotamia through classical Greece and Rome, the Middle Ages in the Middle East, China, and India, as well as Europe, and modern economic history. The use of interesting historical anecdotes from a variety of historical business as well as the savvy cross-cultural analysis makes this book an excellent source for historical wisdom about businesses, showing there are many ways in which cultures can successfully influence the structure and behavior of businesses. By eschewing a one-size-fits-all cultural analysis and by showing a great deal of sensitivity to a wide variety of business structures over thousands of years of human history, this book offers the wise reader a chance to view the modern business scene with a great deal of understanding. Some university needs to use this book as a textbook in an economic history class.
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