Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE.
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Book Description
Editorial Reviews
About the Author
William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education. His articles appear in a number of academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of Academy Market Science, and Journal of Advertising. He and Dr. Ferrell also edited a special issue on ?Teaching the Principles of Marketing Course? for the Journal of Marketing Education (volume 26, number 2, August 2004). In addition, Dr. Pride is the very successful lead author of both a market-leading Introduction to Business text and Principles of Marketing text.
Dr. O. C. Ferrell (Ph.D., Louisiana State University) is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management at the University of New Mexico. Dr. Ferrell?s has a distinguished teaching career including being a Distinguished Professor of Business Ethics at the University of Wyoming, Marketing Chair at Colorado State University, Professor of Marketing and Business Ethics at the University of Memphis, professor at the University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University. His MBA and BA degrees are from Florida State University. Needless to say his teaching career is broad including courses up and down the marketing curriculum?both domestically and internationally. Dr. Ferrell is also an accomplished author with contributions within 17 books and more than 75 articles. Dr. Ferrell has served as an expert witness in many high-profile civil litigation cases related to marketing ethics. More recently he has assisted international corporations and worked with state regulatory agencies in modifying marketing programs to maintain compliance with both ethical and legal requirements. He has appeared on the NBC Today show and he has been quoted in national papers such as USA Today.
Dr. O. C. Ferrell (Ph.D., Louisiana State University) is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management at the University of New Mexico. Dr. Ferrell?s has a distinguished teaching career including being a Distinguished Professor of Business Ethics at the University of Wyoming, Marketing Chair at Colorado State University, Professor of Marketing and Business Ethics at the University of Memphis, professor at the University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University. His MBA and BA degrees are from Florida State University. Needless to say his teaching career is broad including courses up and down the marketing curriculum?both domestically and internationally. Dr. Ferrell is also an accomplished author with contributions within 17 books and more than 75 articles. Dr. Ferrell has served as an expert witness in many high-profile civil litigation cases related to marketing ethics. More recently he has assisted international corporations and worked with state regulatory agencies in modifying marketing programs to maintain compliance with both ethical and legal requirements. He has appeared on the NBC Today show and he has been quoted in national papers such as USA Today.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Good Marketing book.,
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This review is from: Foundations of Marketing (Paperback)
My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
High Quality,
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This review is from: Foundations of Marketing (Paperback)
The book is very easy to read and comes with a lot of great examples from the real world.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Marketing,
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This review is from: Foundations of Marketing (Paperback)
The book was ok. It repeated itself numerous times throughout the book and would bring up topics only to say that they will discuss them later. I used it for an online marketing class and passed, so I guess it was pretty good. The book is pretty wordy at times and sometimes spends too much time on somewhat irrelevant topics.
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