Foundations of Sport Management [Hardcover]

Andy Gillentine (Editor), R. Brian Crow (Editor)

Book Description

Publication Date: July 15, 2005

The exciting and dynamic nature of today's sport industry has sparked career interest from an ever-growing number of students. To meet the demand for quality sport management education, "Foundations of Sport Management" is designed to offer undergraduate students a stimulating introductory view of the skills and information necessary for a career in the sport industry. Topics covered are designed to reflect the core competencies recommended by the Sport Management Program Review Council and to equip students with the skills needed for a career in the sport industry. Each chapter introduces the theoretical foundations and practical applications for critical elements of sport management. Educators will appreciate the text's format, which is designed to allow for a smooth week-to-week transition of classroom instruction. The authors, who have all been identified as the current leaders in their disciplines, have provided case studies, chapter summaries, questions, and industry examples to supplement each chapter and to assist the student in gaining a comprehensive picture of the sport industry.

Editorial Reviews

From the Publisher

"[The editors] clearly wanted to make a book that was enjoyable for undergraduate students to read and easy for instructors to use . . . A valuable resource to many who are teaching in this field." - Daniel F. Mahony, Assistant Provost, University of Louisville

About the Author

Andy Gillentine is an associate professor and coordinator of the Sport Administration Program at the University of Miami. His research interests are sport marketing, professional development, and management issues in sport theory. He served as athletic director and coach for over 15 years and as Executive Director of MAHPERD. Dr. Gillentine is recognized for his expertise in sport management curriculum and program development. He served on the Sport Management Program Review Council Executive Board for three years and frequently serves as a consultant in this area. He also served as Chair of the National Sport Management Council (AAHPERD). He has conducted marketing research projects for the Ladies Professional Golf Association; the NASDAQ 100-Open; World Championship Wrestling, Inc.; and the Mississippi Coaches Association. Dr. Gillentine¡¯s work has resulted in forty publications and over 90 national and international presentations. R. Brian Crow is currently in his 4th year as Associate Professor of Sport Management in the Department of Sport Management at Slippery Rock University, where he teaches Sport Marketing and Sport Communication at the undergraduate level and Sport Marketing and Sport Budget and Finance in the graduate program. He is presently the President of the North American Society for Sport Management (NASSM). Prior to this election, Crow was NASSM¡¯s Business Office Manager for two years and a Member-at-Large on the Executive Council. Crow recently ended his three-year tenure as Editor-in-Chief of the Sport Marketing Quarterly, a publication for which he presently serves as a member of the Editorial Review Board. As Editor of SMQ, Crow was a founding board member of the Sport Marketing Association. In 2005, Crow started a sport marketing and fan consultation company, GameDay Consulting, LLC, a firm specializing in the training, certification, and monitoring of gameday employees at sport! venues.

Product Details

• Hardcover: 234 pages
• Publisher: Fitness Information Technology (July 15, 2005)
• Language: English
• ISBN-10: 1885693613
• ISBN-13: 978-1885693617
• Product Dimensions: 11.1 x 8.6 x 0.9 inches
• Shipping Weight: 2.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #423,571 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 6 people found the following review helpful:

5.0 out of 5 stars A Textbook, but Interesting Reading by Itself, October 30, 2005

By 

John Matlock "Gunny" (Winnemucca, NV) - See all my reviews
(REAL NAME)   

This review is from: Foundations of Sport Management (Hardcover)

This is a textbook on sports management. It is intended for use at undergraduate level in college or for the interested individual. Each main section of the book is written by an expert in that particular field. Then the chapters are gathered together and edited by Drs. Crow and Gillentine to eliminate duplication and to provide a smooth flow from one chapter to the next. The individual chapters are mostly written by college level professors who teach sports management at various universities around the country.

You wouldn't have read this far if you hadn't already realized that sports management is a big business. And as with any big business quite a body of knowledge and of ethics and indeed of law has come up.

Some of the chapters include
economic theory, sports like anything else obey the rules of supply and demand,
sport finance, including accounting, budgets, financial analysis,
sports marketing and market research,
sponsorship, often worth far more than the salaries the players get,
even global sports such as the Olympics and the international expansion of US Sport.

This book is written in a manner that makes it interested to the casual reader as well as to the sports minded individual, or the individual interested in a career in sports management.